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Led Bulbs

Fail

Prices span $4.87–$11.04, mostly outside the sweet spot, so Led Bulbs is a Fail.

Flapen Score
42
42 / 100
Ranks 238 of 370 Lighting niches · −5 vs the category median of 47
Market size
£1.4M/yr3.0M searches / yr
90-day growth
-43.0%search demand this quarter
Competition
64%top-5 click share · 12 brands · 45 sellers

Flapen Score

Led Bulbs against its category

The dotted line is the Lighting average. Past it, Led Bulbs is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Led Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Led Bulbs 3.0M times last year and spent an estimated £1.4M. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
-43.0%
Conversion, latest week
6.1%
Market size, estimated
£1.4Ma year
Peak month
November2.8× the quietest month
Top search term
light bulb807K searches a year

02 · Price

A sale here is worth £7.43.

Listings sell for £7.43 on average, from £4.87 to £11.04. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £7.43 that is £45K to £59K a year per listing.

Average price
£7.43under the $15 to $100 sweet spot
Price range
£4.87–£11.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
£45K–£59K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Light Bulbs. It carries 5,575 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#54in Light Bulbs
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,575per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Led Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£135K£271K£406K£542K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

45

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

13%

  • Lepro51%
  • Vanke13%
  • Energizer12%
  • HYDONG4%
  • EVEREADY4%
  • Linkind3%
  • Open — no brand owns it (6 brands, 13%)

Demand

Led Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Led Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light bulb807K/yr
  • led bulbs359K/yr
  • bayonet light bulb239K/yr
  • led light bulb199K/yr
  • light bulbs231K/yr
  • bulbs196K/yr
  • bulb136K/yr
  • light bulbs bayonet147K/yr
  • dimmable light bulb125K/yr
  • b22 bulb71K/yr

Reviews and returns

What reviews say buyers love and hate about Led Bulbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.10

Short lived

Stop working

Does not last

Brightness/Shine/Glow13%+2.33

Not enough lighting

Not bright enough

Too bright

Quality-Overall11%+0.03

Absolute garbage

feel cheaply made

Bad quality

Connectivity-Overall9%−0.06

Cant Connect

It will not stay connected

I had to send back it wouldn't connect to my phone

Bulb Flicker/Dimming/Color6%−0.03

Too bright

Some rubbish, one bulb burned out after 2 days of use

3 started flashing when being used

Love

Brightness/Shine/Glow33%+2.33

Bright light

Extremely bright

Good brightness

Value For Money20%+1.24

Great value

Excellent value

Good for the money

Quality-Overall14%+0.03

Good quality light

Excellent Quality

These bulbs are good quality

Advertised Vs Actual Product9%+0.70

as advertised

As described

Just what I needed

Color4%

The colours are bright

Perfect colour

bright amazing colors

Return

1.5% Return rate 57% Fixable by listing

Size-Overall33%▇▇▇███
Brightness/Shine/Glow15%▇█▇█▆▅

Not enough lighting

Not bright enough

Too bright

Color15%█▇█▆▇▇

the color is harsh rather than pleasant

Extremely bright, white, not liked it at all

it turns out to be yellow

Compatibility-Overall9%██▆▇█▇

the bulb still wont pair

Doesn't work with TUYA app

Not compatible with 5ghz like stated

Functionality-Overall7%▅▆▆█▆█

FAQ

Common Led Bulbs questions

Answered from the same tracked data.