Is led bulbs profitable to sell on Amazon United Kingdom?

The niche generates £1.4M/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -43.0%. Flapen's verdict: Skip it (42/100).

How competitive is the led bulbs niche?

12 brands and 45 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in led bulbs?

Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Quality-Overall. The return rate is 1.5%.

When does demand for led bulbs peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the led bulbs niche?

Listings span £4.87–£11.04; the average listing price is £7.43 (sweet spot $15–$100). The average incumbent carries 5,575 reviews — the moat a new listing must climb.

led bulbs

Skip it

Prices mostly outside the sweet spot ($4.87–$11.04) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Market size

Great£1.4M

£1.4M/yr · 3.0M searches

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,575.38

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.43

avg listing price — sweet spot $15–$100

Growth

Bad-43.0%

90-day search growth — must beat 0% to launch

Price range

Bad£4.87–£11.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, led bulbs is a £1.4M/yr Amazon United Kingdom market (3.0M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

led bulbs market data

Units sold / yr: 150K–200K; avg 6,000–8,000/product
Revenue / yr: £1.1M–£1.5M; units × avg price
Conversion rate: 6.1%
Avg BSR: #54
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

13%

Lepro51%
Vanke13%
Energizer12%
HYDONG4%
EVEREADY4%
Linkind3%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -43.0% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top led bulbs search terms

light bulb807K/yr -41.6%3.8% conv.
led bulbs359K/yr -58.9%0.7% conv.
bayonet light bulb239K/yr -31.5%10.2% conv.
led light bulb199K/yr -41.1%2.2% conv.
light bulbs231K/yr -40.7%3.3% conv.
bulbs196K/yr -46.0%2.1% conv.
bulb136K/yr -20.8%2.1% conv.
light bulbs bayonet147K/yr -49.5%7.4% conv.
dimmable light bulb125K/yr -43.0%1.1% conv.
b22 bulb71K/yr -40.4%5.3% conv.

All search terms

Top led bulbs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lepro B22 Bayonet Light Bulb 8.5W = 60W 806lm Warm White 2700K 6 Pack

Lepro£7.224.6★9,168 rev

Lepro Bayonet Light Bulb 8.5W=60W 806lm Warm White 2700K Pack of 3

Lepro£5.374.6★9,168 rev

Vanke Bayonet Light Bulb 9W(60W Equivalent) Warm White 2700K 3-Pack

Vanke£5.064.5★6,431 rev

Energizer B22 Bayonet Light Bulbs 1521lm Daylight White 6500K 4 Pack

Energizer£7.924.7★1,533 rev

Energizer Bayonet Light Bulb B22 Bulbs Daylight White 6500K 5 Pack

Energizer£6.404.6★899 rev

Newest

by launch date

Energizer B22 Bayonet LED Light Bulb 60W Equivalent 3.8W A-Rated Energy Efficient 806lm Warm White 2700K Clear Vintage Filament Glass 50 000 Hour Lifespan Non-Dimmable

Energizer£10.6739 rev

6mo ago

B22 LED Bayonet Light Bulbs 100W Equivalent 13.5W 1520lm Daylight Cool White 6500K Non-Dimmable Energy Class E Pack of 6

Generic£10.90111 rev

11mo ago

Energizer Bayonet Light Bulb B22 Bulbs Daylight White 6500K 5 Pack

Energizer£6.40899 rev

1y ago

Linkind Bayonet Light Bulb 100w Equivalent Daylight White 5000K 13.7W 1600lm Super Bright B22d LED Bulbs BC GLS Energy Saving Bulbs Non-Dimmable 2 Pack

Linkind£5.81281 rev

1y ago

GY Bayonet Light Bulbs Cool White 6500K B22 LED Bulbs 9.5W 1521 Lumen Ultra Bright Energy Saving 100W Equivalent Non-dimmable 2-Pack

GY£7.40714 rev

2y ago

What buyers say about led bulbs

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow33%

“Bright light”

Value For Money20%

“Great value”

Quality-Overall14%

“Good quality light”

Advertised Vs Actual Product9%

“as advertised”

Color4%

“The colours are bright”

Assembly/Installation3%

“Installation took me few seconds”

Bulb Flicker/Dimming/Color3%

“No flickering and feel robust”

Efficiency2%

“Works very well”

Size-Overall2%

“Good fit”

Ease Of Use2%

“Quick and easy”

What buyers complain about

Durability14%

“Short lived”

Brightness/Shine/Glow13%

“Not enough lighting”

Quality-Overall11%

“Absolute garbage”

Connectivity-Overall9%

“Cant Connect”

Bulb Flicker/Dimming/Color6%

“Too bright”

Value For Money6%

“Don't waste a penny of your money”

Color5%

“the color is harsh rather than pleasant”

Assembly/Installation4%

“Totally impossible to set up”

Software/Application4%

“App is rubbish”

Compatibility-Overall4%

“the bulb still wont pair”

Top return reasons

Size-Overall33%

Brightness/Shine/Glow15%

Color15%

Compatibility-Overall9%

Functionality-Overall7%

Connectivity-Overall6%

Bulb Flicker/Dimming/Color4%

Quality-Overall1%

Advertised Vs Actual Product1%

Defective Material/Parts1%

Common questions

Is led bulbs profitable to sell on Amazon United Kingdom?: The niche generates £1.4M/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -43.0%. Flapen's verdict: Skip it (42/100).
How competitive is the led bulbs niche?: 12 brands and 45 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in led bulbs?: Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Quality-Overall. The return rate is 1.5%.
When does demand for led bulbs peak?: Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the led bulbs niche?: Listings span £4.87–£11.04; the average listing price is £7.43 (sweet spot $15–$100). The average incumbent carries 5,575 reviews — the moat a new listing must climb.