How competitive is the Lamp niche on Amazon United Kingdom?

75 brands and 116 sellers compete in Lamp on Amazon United Kingdom. The top 5 Lamp products take 19% of clicks and its top 5 brands hold 42% of demand.

What do buyers complain about in Lamp?

Lamp buyers on Amazon United Kingdom complain most about Charging, Durability, Size-Overall, the themes mined from the niche's reviews. Its return rate is 1.9%.

What does it cost to enter the Lamp niche?

Lamp sells for £20.04 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.75–£46.49. The average incumbent carries 1,267 reviews — the moat a new listing must climb.

Lamp

Lamp shows a $3.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

This niche Category average

Is Lamp profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lamp is a £3.3M/yr Amazon United Kingdom market (12.2M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Worth a look — 65/100.

Lamp: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -36.3% over the last 90 days and 1.4% of searches end in a purchase.

£3.3M

revenue / yr

Units sold / yr200K

Search volume / yr-36.3%12.2M

Conversion rate1.4%

Avg price£20.04

Who owns the niche?

The top 5 brands hold 42% of demand, so 58% of the market is open.

58%

open market share

Brands · sellers75 · 116

Top-5 product click share19%

Open market58%

Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 140 products

Top Lamp products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Auxmir Night Light LED Touch Bedside Table Lamp Remote Control Dimmable Light with RGB Color Changing USB Rechargeable Portable Lamp for Children Kids Bedroom Living Room Camping

Price: £11.86
Rating: 4.4/5
Reviews: 25,506
Age: 3y ago

UPXNBOR Bedside Lamps Table Lamp for Bedroom/Living Room/Study Room/Office

Price: £10.23
Rating: 4.6/5
Reviews: 667
Age: 1y ago

Ledivion Night Light LED Touch Bedside Table Lamp RGB Colours Changing 5 Brightness Level Timing Function Dimmable Rechargable Remote Control Light for Bedroom Living Room

Price: £10.47
Rating: 4.4/5
Reviews: 1,004
Age: 2y ago

Aooshine Bedside Lamps Table Lamp for Living Room Bedroom Touch Dimmable

Price: £11.93
Rating: 4.5/5
Reviews: 718
Age: 1y ago

PreeOtti Bedside Lamps Small Touch Linen Dimmable Table Lamp for Bedroom

Price: £9.19
Rating: 4.4/5
Reviews: 70
Age: 1mo ago

Newest

by launch date

PreeOtti Bedside Lamps Small Touch Linen Dimmable Table Lamp for Bedroom

Price: £9.19
Rating: 4.4/5
Reviews: 70
Age: 1mo ago

PreeOtti Bedside Lamps Touch Lamps Bedside with 3-Way Dimmable for Bedroom

Price: £13.53
Rating: 4.4/5
Reviews: 75
Age: 3mo ago

PreeOtti Floor Lamp 60 Modern Lamps for Living Room with Remote Control

Price: £30.36
Rating: 4.4/5
Reviews: 134
Age: 9mo ago

Suright Bedside Lamps Touch Lamps Bedside with USB A+C Charging Ports

Price: £13.49
Rating: 4.3/5
Reviews: 1,199
Age: 9mo ago

Aooshine Bedside Lamps Table Lamp for Living Room Bedroom Kids Room Study

Price: £13.01
Rating: 4.4/5
Reviews: 310
Age: 11mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

75 falling

Sellers

116

Top-5 brand share

42%

Top 20: 73%

Top-5 click share

19%

Top 20: 43%

Open market

54%

Aooshine14%
PreeOtti10%
UPXNBOR9%
Auxmir5%
EDISHINE4%
Ledivion4%

Lamp demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume12.2MCVR1.4%Products140Brands75Top 5 Brands42%OOS Rate9.9%Rating4.4★Reviews1,267Avg BSR#63

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 2.2×

Top Lamp search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lamp1.7M/yr -26.6%1.0% conv.
floor lamp1.8M/yr -37.6%0.5% conv.
bedside lamps1.2M/yr -32.1%1.3% conv.
table lamp1.1M/yr -39.6%0.6% conv.
desk lamp968K/yr -35.0%1.4% conv.
rechargeable lamp854K/yr -47.7%0.7% conv.
bedside lamp450K/yr -23.6%1.6% conv.
lamps475K/yr -27.3%0.5% conv.
lamps for living room463K/yr -50.7%0.4% conv.
rechargeable table lamp338K/yr -43.0%0.5% conv.

What reviews say buyers love and hate about Lamp

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Brightness/Shine/Glow31%

“bright light”

Value For Money10%

“Amazing value”

Quality-Overall9%

“Amazing Quality”

Charging7%

“charges easily”

Assembly/Installation5%

“Assembly is straightforward”

What buyers complain about

56% of reviews

Charging12%

“They stopped charging”

Durability10%

“Dont last”

Size-Overall7%

“although slightly larger”

Quality-Overall6%

“Really poor quality flimsy”

Brightness/Shine/Glow6%

“Not as bright as it may be”

Lamp return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

17%

2Brightness/Shine/Glow

16%

3Functionality-Overall

12%

4Charging

5Defective Material/Parts

Common Lamp questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lamp 65/100 on Amazon United Kingdom — Worth a look. The niche generates £3.3M/yr across 140 tracked products. 25 of 37 products launched in the last 360 days are still selling. Search demand moved -36.3% over the last 90 days.