70
hanging solar lights outdoor garden
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Incredible15%top-5 click share — an open shelf
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great£15.74avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great£2.82–£53.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+54.8%90-day search growth — must beat 0% to launch
Review moat
Good720.97avg incumbent reviews — the moat a new listing must climb
Market size
Okay£119K£119K/yr · 386K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand