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fairy lights
Worth a lookShows a $1.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great£1.8M£1.8M/yr · 5.7M searches
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,828.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.20–£18.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.71avg listing price — sweet spot $15–$100