Fairy Lights

Shoppers searched for this 5.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.

Searches, last 12 months

5.7M

Growth, 90 days vs prior 90

-0.5%

Conversion, latest week

4.1%

Market size, estimated

£1.8Ma year

Peak month

December7.7× the quietest month

Top search term

fairy lights1.6M searches a year

Listings sell for £7.71 on average, from £3.20 to £18.69. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At £7.71 that is £62K to £77K a year per listing.

Average price

£7.71under the $15 to $100 sweet spot

Price range

£3.20–£18.69

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

8,000–10,000

Revenue per listing a year

£62K–£77K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #53 within String Lights. It carries 2,828 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#53in String Lights

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,828per listing

Listings tracked

30

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months