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52

e27 screw bulb

Worth a look

Shows searches that convert (8.4% search→purchase), but prices mostly outside the sweet spot ($1.90–$14.31) keeps it on the watch list.

Market size 78Growth 8Conversion 80Competition 77Returns 65Price range 0Avg price 22Brand share 62Review moat 46Quality gap 33

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Market size

Great£1.0M

£1.0M/yr · 1.5M searches

Competition

Great38%

top-5 click share — an open shelf

Returns

Good2.4%

return rate — above 5% kills the launch gate

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,851.53

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.04

avg listing price — sweet spot $15–$100

Growth

Bad-34.5%

90-day search growth — must beat 0% to launch

Price range

Bad£1.90–£14.31

cheapest to priciest tracked listing — scored on the share inside $15–$100