E27 Screw Bulb

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-34.5%

Conversion, latest week

8.4%

Market size, estimated

£1.0Ma year

Peak month

November2.5× the quietest month

Top search term

e27 screw bulb417K searches a year

Listings sell for £8.04 on average, from £1.90 to £14.31. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £8.04 that is £20K to £24K a year per listing.

Average price

£8.04under the $15 to $100 sweet spot

Price range

£1.90–£14.31

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

2,500–3,000

Revenue per listing a year

£20K–£24K

Returns

2.4%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #160 within Light Bulbs. It carries 1,852 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#160in Light Bulbs

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,852per listing

Listings tracked

53

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months