Is e27 screw bulb profitable to sell on Amazon United Kingdom?

The niche generates £1.0M/yr across 53 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the e27 screw bulb niche?

22 brands and 71 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in e27 screw bulb?

Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Connectivity-Overall. The return rate is 2.4%.

When does demand for e27 screw bulb peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the e27 screw bulb niche?

Listings span £1.90–£14.31; the average listing price is £8.04 (sweet spot $15–$100). The average incumbent carries 1,852 reviews — the moat a new listing must climb.

e27 screw bulb

Worth a look

Shows searches that convert (8.4% search→purchase), but prices mostly outside the sweet spot ($1.90–$14.31) keeps it on the watch list.

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Market size

Great£1.0M

£1.0M/yr · 1.5M searches

Competition

Great38%

top-5 click share — an open shelf

Returns

Good2.4%

return rate — above 5% kills the launch gate

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,851.53

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.04

avg listing price — sweet spot $15–$100

Growth

Bad-34.5%

90-day search growth — must beat 0% to launch

Price range

Bad£1.90–£14.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, e27 screw bulb is a £1.0M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

e27 screw bulb market data

Units sold / yr: 100K–125K; avg 2,500–3,000/product
Revenue / yr: £804K–£1.0M; units × avg price
Conversion rate: 8.4%
Avg BSR: #160
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

22 rising

Sellers

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

38%

Top 20: 74%

Open market

29%

PHILIPS26%
Vanke17%
Lepro15%
Amazon Basics5%
Energizer4%
Linkind4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.5% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top e27 screw bulb search terms

e27 screw bulb417K/yr -24.8%6.3% conv.
e27 bulb253K/yr -33.4%4.7% conv.
e27 bulb warm white65K/yr -28.7%7.0% conv.
e27 led bulb123K/yr -49.7%3.3% conv.
screw in light bulb108K/yr -58.2%8.1% conv.
light bulbs screw90K/yr -49.6%4.3% conv.
e27 dimmable bulb61K/yr -40.8%2.8% conv.
e2754K/yr -27.9%3.9% conv.
edison screw bulb45K/yr -36.4%2.6% conv.
screw light bulb31K/yr -12.6%9.5% conv.

All search terms

Top e27 screw bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Philips LED Classic A60 Light Bulb Set of 2 [E27 Edison Screw] 7W = 60W Equivalent Warm White (2700K) Non Dimmable

PHILIPS£6.834.7★1,797 rev

Philips LED Frosted A60 Light Bulb 2 Pack [Warm White 2700K - E27 Edison Screw] 40W Non Dimmable. for Home Indoor Lighting Value Range

PHILIPS£3.354.6★460 rev

Vanke E27 Screw LED Bulb Warm White 2700K 6W(40W Equivalent) Pack of 3

Vanke£5.074.6★2,055 rev

Lepro E27 Screw Bulb 8.5W 60W Equivalent 806lm 2700K Warm White 6 Pack

Lepro£8.354.6★5,271 rev

Vanke E27 Screw Bulb 9W(60W Equivalent) Warm White 2700K Pack of 3

Vanke£5.744.6★3,248 rev

Newest

by launch date

Vanke E27 Screw Bulb 3.8W=60W Warm White 2700K LED Filament Bulb 3-Pack

Vanke£11.1333 rev

7mo ago

Linkind E27 LED Bulb Ultra-efficient A-Rated 7.2W=100W Equivalent 2700K Warm White 1521lm Edison Screw in Light Bulb Clear Glass Vintage Filament LED Bulb 50000H Lifespan 3-Pack

Linkind£10.62293 rev

1y ago

COTLEDL E27 Screw Bulbs 5W E27 LED Lights Bulbs Equivalent to 40W Incandescent Warm White 3000K G45 Edison Screw Bulb 500LM Golf Ball Lamps Energy Saving Non-Dimmable 6 Pack

COTLEDL£8.34546 rev

1y ago

DiCUNO E27 Screw LED Bulb 9W=60W Warm White 2700K 806LM 2Pcs

DiCUNO£6.7448 rev

1y ago

Lepro E27 Screw Bulbs 8.5W = 60W 806lm Warm White 2700K Pack of 3

Lepro£6.015,271 rev

2y ago

What buyers say about e27 screw bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow33%

“Nice and bright”

Value For Money19%

“Excellent price”

Quality-Overall13%

“Excellent Product”

Advertised Vs Actual Product9%

“Just what I needed”

Color4%

“Warm white in colour”

Assembly/Installation4%

“Easy to install”

Design-Overall2%

“Solid Build”

Durability2%

“Lasting well”

Size-Overall2%

“Good fit”

Ease Of Use1%

“It's so convenient to be able to turn on”

What buyers complain about

Durability19%

“Doesn't last”

Brightness/Shine/Glow14%

“Not very bright”

Connectivity-Overall9%

“Not connecting”

Bulb Flicker/Dimming/Color8%

“Not good for dimming”

Advertised Vs Actual Product6%

“Misleading”

Value For Money6%

“Not the cheapest on the market”

Color5%

“cannot change the colours”

Quality-Overall3%

“Poor quality”

Functionality-Overall3%

“it doesnt work with the fade function”

Size-Overall2%

“didnt fit my light fitting although they were suggested by Amazon”

Top return reasons

Size-Overall47%

Brightness/Shine/Glow16%

Color8%

Compatibility-Overall6%

Functionality-Overall6%

Bulb Flicker/Dimming/Color5%

Connectivity-Overall3%

Advertised Vs Actual Product2%

Defective Material/Parts1%

Quality-Overall1%

Common questions

Is e27 screw bulb profitable to sell on Amazon United Kingdom?: The niche generates £1.0M/yr across 53 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the e27 screw bulb niche?: 22 brands and 71 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in e27 screw bulb?: Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Connectivity-Overall. The return rate is 2.4%.
When does demand for e27 screw bulb peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the e27 screw bulb niche?: Listings span £1.90–£14.31; the average listing price is £8.04 (sweet spot $15–$100). The average incumbent carries 1,852 reviews — the moat a new listing must climb.

e27 screw bulb

e27 screw bulb market data

Competition & brand share

Demand & seasonality

Top e27 screw bulb search terms

Top e27 screw bulb products on Amazon

Top sellers

Newest

Trending

What buyers say about e27 screw bulb

What buyers love

What buyers complain about

Top return reasons

Common questions

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