E27 Screw Bulb

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-34.5%

Conversion, latest week

8.4%

Market size, estimated

£1.0Ma year

Peak month

November2.5× the quietest month

Top search term

e27 screw bulb417K searches a year

Listings sell for £8.04 on average, from £1.90 to £14.31. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £8.04 that is £20K to £24K a year per listing.

Average price

£8.04under the $15 to $100 sweet spot

Price range

£1.90–£14.31

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

2,500–3,000

Revenue per listing a year

£20K–£24K

Returns

2.4%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #160 within Light Bulbs. It carries 1,852 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#160in Light Bulbs

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,852per listing

Listings tracked

53

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months