How competitive is the E27 Screw Bulb niche on Amazon United Kingdom?

22 brands and 71 sellers compete in E27 Screw Bulb on Amazon United Kingdom. The top 5 E27 Screw Bulb products take 38% of clicks and its top 5 brands hold 68% of demand.

What do buyers complain about in E27 Screw Bulb?

E27 Screw Bulb buyers on Amazon United Kingdom complain most about Durability, Brightness/Shine/Glow, Connectivity-Overall, the themes mined from the niche's reviews. Its return rate is 2.4%.

What does it cost to enter the E27 Screw Bulb niche?

E27 Screw Bulb sells for £8.04 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.90–£14.31. The average incumbent carries 1,852 reviews — the moat a new listing must climb.

E27 Screw Bulb

E27 Screw Bulb shows searches that convert (8.4% search→purchase), but prices mostly outside the sweet spot ($1.90–$14.31) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is E27 Screw Bulb profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, E27 Screw Bulb is a £1.0M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 52/100.

E27 Screw Bulb: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -34.5% over the last 90 days and 8.4% of searches end in a purchase.

£1.0M

revenue / yr

Units sold / yr125K

Search volume / yr-34.5%1.5M

Conversion rate8.4%

Avg price£8.04

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers22 · 71

Top-5 product click share38%

Open market32%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 53 products

Top E27 Screw Bulb products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Philips LED Classic A60 Light Bulb Set of 2 [E27 Edison Screw] 7W = 60W Equivalent Warm White (2700K) Non Dimmable

Price: £6.83
Rating: 4.7/5
Reviews: 1,797
Age: 5y ago

Philips LED Frosted A60 Light Bulb 2 Pack [Warm White 2700K - E27 Edison Screw] 40W Non Dimmable. for Home Indoor Lighting Value Range

Price: £3.35
Rating: 4.6/5
Reviews: 460
Age: 4y ago

Vanke E27 Screw LED Bulb Warm White 2700K 6W(40W Equivalent) Pack of 3

Price: £5.07
Rating: 4.6/5
Reviews: 2,055
Age: 5y ago

Lepro E27 Screw Bulb 8.5W 60W Equivalent 806lm 2700K Warm White 6 Pack

Price: £8.35
Rating: 4.6/5
Reviews: 5,271
Age: 5y ago

Vanke E27 Screw Bulb 9W(60W Equivalent) Warm White 2700K Pack of 3

Price: £5.74
Rating: 4.6/5
Reviews: 3,248
Age: 4y ago

Newest

by launch date

Vanke E27 Screw Bulb 3.8W=60W Warm White 2700K LED Filament Bulb 3-Pack

Price: £11.13
Rating: 4.5/5
Reviews: 33
Age: 7mo ago

Linkind E27 LED Bulb Ultra-efficient A-Rated 7.2W=100W Equivalent 2700K Warm White 1521lm Edison Screw in Light Bulb Clear Glass Vintage Filament LED Bulb 50000H Lifespan 3-Pack

Price: £10.62
Rating: 4.6/5
Reviews: 293
Age: 1y ago

COTLEDL E27 Screw Bulbs 5W E27 LED Lights Bulbs Equivalent to 40W Incandescent Warm White 3000K G45 Edison Screw Bulb 500LM Golf Ball Lamps Energy Saving Non-Dimmable 6 Pack

Price: £8.34
Rating: 4.6/5
Reviews: 546
Age: 1y ago

DiCUNO E27 Screw LED Bulb 9W=60W Warm White 2700K 806LM 2Pcs

Price: £6.74
Rating: 4.6/5
Reviews: 48
Age: 1y ago

Lepro E27 Screw Bulbs 8.5W = 60W 806lm Warm White 2700K Pack of 3

Price: £6.01
Rating: 4.6/5
Reviews: 5,271
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

38%

Top 20: 74%

Open market

29%

PHILIPS26%
Vanke17%
Lepro15%
Amazon Basics5%
Energizer4%
Linkind4%

E27 Screw Bulb demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.5MCVR8.4%Products53Brands22Top 5 Brands68%OOS Rate0.0%Rating4.5★Reviews1,852Avg BSR#160

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Top E27 Screw Bulb search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

e27 screw bulb417K/yr -24.8%6.3% conv.
e27 bulb253K/yr -33.4%4.7% conv.
e27 bulb warm white65K/yr -28.7%7.0% conv.
e27 led bulb123K/yr -49.7%3.3% conv.
screw in light bulb108K/yr -58.2%8.1% conv.
light bulbs screw90K/yr -49.6%4.3% conv.
e27 dimmable bulb61K/yr -40.8%2.8% conv.
e2754K/yr -27.9%3.9% conv.
edison screw bulb45K/yr -36.4%2.6% conv.
screw light bulb31K/yr -12.6%9.5% conv.

What reviews say buyers love and hate about E27 Screw Bulb

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Brightness/Shine/Glow33%

“Nice and bright”

Value For Money19%

“Excellent price”

Quality-Overall13%

“Excellent Product”

Advertised Vs Actual Product9%

“Just what I needed”

Color4%

“Warm white in colour”

What buyers complain about

74% of reviews

Durability19%

“Doesn't last”

Brightness/Shine/Glow14%

“Not very bright”

Connectivity-Overall9%

“Not connecting”

Bulb Flicker/Dimming/Color8%

“Not good for dimming”

Advertised Vs Actual Product6%

“Misleading”

E27 Screw Bulb return rate & reasons

Why buyers send it back, as a share of all return requests.

2.4%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

47%

2Brightness/Shine/Glow

16%

3Color

4Compatibility-Overall

5Functionality-Overall

Common E27 Screw Bulb questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores E27 Screw Bulb 52/100 on Amazon United Kingdom — Worth a look. The niche generates £1.0M/yr across 53 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -34.5% over the last 90 days.