57
disco ball
Worth a lookShows no brand lock-in (top 5 brands take 55% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good733.95avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.59avg listing price — sweet spot $15–$100
Market size
Good£294K£294K/yr · 640K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.71–£23.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.8%90-day search growth — must beat 0% to launch