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Disco Ball

Maybe

The top 5 brands take only 55% of clicks. But demand is soft, at +11.8% this quarter, so Disco Ball is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 370 Lighting niches · +10 vs the category median of 47
Market size
£294K/yr640K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
55%top-5 click share · 20 brands · 41 sellers

Flapen Score

Disco Ball against its category

The dotted line is the Lighting average. Past it, Disco Ball is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disco Ball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Disco Ball 640K times last year and spent an estimated £294K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 640K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £294K a year.

Searches, last 12 months
640K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
3.6%
Market size, estimated
£294Ka year
Peak month
December2.3× the quietest month
Top search term
disco ball352K searches a year

02 · Price

A sale here is worth £12.59.

Listings sell for £12.59 on average, from £5.71 to £23.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £12.59 that is £9K to £13K a year per listing.

Average price
£12.59under the $15 to $100 sweet spot
Price range
£5.71–£23.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£13K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #36 within Indoor Lighting. It carries 734 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
73%
Out of stock, average day
5.5%
Average rank
#36in Indoor Lighting
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
734per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Disco Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£59K£88K£118K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

41

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

38%

  • JAPONC22%
  • oversevenls10%
  • Devan9%
  • Gobikey9%
  • MAGNA RETAIL7%
  • Youdepot6%

Demand

Disco Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Disco Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disco ball352K/yr
  • disco78K/yr
  • disco balls62K/yr
  • glitter ball38K/yr
  • mirror ball27K/yr
  • outdoor disco ball7K/yr
  • large disco ball13K/yr
  • garden disco ball3K/yr
  • mirror balls7K/yr
  • hanging disco ball5K/yr

Reviews and returns

What reviews say buyers love and hate about Disco Ball

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%−0.20

Cheap quality

Low Quality

Cheap poorly made

Size-Overall17%+0.47

Bigger than I expected

Too small

These lights are small

Remote Control12%−0.06

Faulty remote

Remote stopped working on first use

Remote didnt work

Durability7%−0.06

broke

Doesnt last long

they will not last long at all

Brightness/Shine/Glow4%+1.18

Very please wish I could make it less bright

Light isn't very bright at all

Love

Brightness/Shine/Glow17%+1.18

Lights are brilliant

Lovely light good build easy to use

Really bright

Value For Money15%+1.19

Well worth the money too

Great price too

Great value for money

Size-Overall13%+0.47

Just the right size

Good small size

Great for its price and size

Quality-Overall10%−0.20

Great items

Great quality and value

Beautiful and very well made

Fun/Entertainment Experience7%+0.18

Hours for fun for my youngest as she played with different sequences of lights in the day & night

Great fun

Great fun especially for kids

Return

1.9% Return rate 39% Fixable by listing

Size-Overall31%▅▅█▇▇▇

Bigger than I expected

Too small

These lights are small

Defective Material/Parts13%▅▅▄▇▅█
Functionality-Overall10%█▆▃▄▅▄

it doesnt work

mine stopped working soon

Quality-Overall9%▃▇▄█▃▄

Cheap quality

Low Quality

Cheap poorly made

Brightness/Shine/Glow5%██▆▄▄▇

Very please wish I could make it less bright

Light isn't very bright at all

FAQ

Common Disco Ball questions

Answered from the same tracked data.