How competitive is the Dimmable Led Bulbs niche on Amazon United Kingdom?

11 brands and 20 sellers compete in Dimmable Led Bulbs on Amazon United Kingdom. The top 5 Dimmable Led Bulbs products take 58% of clicks and its top 5 brands hold 78% of demand.

What do buyers complain about in Dimmable Led Bulbs?

Dimmable Led Bulbs buyers on Amazon United Kingdom complain most about Bulb Flicker/Dimming/Color, Brightness/Shine/Glow, Connectivity-Overall, the themes mined from the niche's reviews. Its return rate is 2.8%.

What does it cost to enter the Dimmable Led Bulbs niche?

Dimmable Led Bulbs sells for £9.46 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.98–£22.87. The average incumbent carries 833 reviews — the moat a new listing must climb.

Dimmable Led Bulbs

soft demand (-50.6% this quarter) — Dimmable Led Bulbs doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Dimmable Led Bulbs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dimmable Led Bulbs is a £105K/yr Amazon United Kingdom market (165K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 42/100.

Dimmable Led Bulbs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -50.6% over the last 90 days and 6.7% of searches end in a purchase.

£105K

revenue / yr

Units sold / yr13K

Search volume / yr-50.6%165K

Conversion rate6.7%

Avg price£9.46

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers11 · 20

Top-5 product click share58%

Open market22%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Top Dimmable Led Bulbs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Linkind Dimmable Bayonet Light Bulbs B22 LED Bulbs Warm White 2700k 4.2W (40w Equivalent) 470LM P45(G45) Energy Saving Light Bulbs Bayonette Pack of 2

Price: £6.33
Rating: 4.3/5
Reviews: 1,131
Age: 2y ago

EDISHINE 6 Pack Dimmable Bayonet Light Bulb Warm White 2700K 9W LED Bulb 60W Incandescent Equivalent BC GLS A60 Energy Saving Light Bulb B22 Bulb for Table lamp Chandelier Pendant Light

Price: £11.27
Rating: 4.4/5
Reviews: 1,342
Age: 5y ago

Vanke Dimmable Bayonet Light Bulb 60W Equivalent Warm White 2700K 3-Pack

Price: £8.43
Rating: 4.0/5
Reviews: 98
Age: 1y ago

TobeBright 2-Pack B22 Bayonet Light Bulbs Dimmable Warm White 2700K A55 Large Bayonet Bulbs for Bedroom Hallway Living Room

Price: £9.89
Rating: 4.4/5
Reviews: 87
Age: 2y ago

Lepro Dimmable Light Bulb 7W=60W 800lm Warm White 2700K Pack of 6

Price: £11.35
Rating: 4.2/5
Reviews: 1,403
Age: 3y ago

Newest

by launch date

Vanke Dimmable Bayonet Light Bulb 60W Equivalent Warm White 2700K 3-Pack

Price: £8.43
Rating: 4.0/5
Reviews: 98
Age: 1y ago

EDISHINE 6 Pack Bayonet Light Bulbs 6.5W B22 LED Bulbs Dimmable 2700K Warm White 806LM GLS Energy Saving Light B22 Base LED Filament Bulb for Home and Commercial Use

Price: £13.38
Rating: 4.3/5
Reviews: 31
Age: 1y ago

BELL Lighting B22 Bayonet Dimmable LED GLS Bulbs Warm White 8.1W 6 Pack

Price: £11.17
Rating: 4.6/5
Reviews: 23
Age: 1y ago

Vanke E27 Dimmable Bulb 8W(60W Equivalent) Warm White 2700K Pack of 3

Price: £8.03
Rating: 4.1/5
Reviews: 81
Age: 1y ago

Amazon Basics Smart Dimmable LED Light Bulb B22 Base Soft White 8W (60W Equivalent) Works with Alexa Only 1 Pack

Price: £6.37
Rating: 4.4/5
Reviews: 996
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

16%

Linkind26%
EDISHINE16%
paul russells15%
Vanke13%
Lepro8%
TobeBright6%
Open — no brand owns it (5 brands, 16%)

Dimmable Led Bulbs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume165KCVR6.7%Products24Brands11Top 5 Brands78%OOS Rate5.0%Rating4.3★Reviews833Avg BSR#340

Peak months: Jan, Feb · busiest ÷ quietest = 2.5×

Top Dimmable Led Bulbs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dimmer light bulb19K/yr -47.6%3.6% conv.
dimmable bayonet light bulb20K/yr -62.9%7.6% conv.
dimmable led bulbs21K/yr -44.9%2.5% conv.
dimmable light bulbs18K/yr -64.2%2.3% conv.
dimmable light bulb bayonet11K/yr -45.6%8.4% conv.
led dimmable light bulbs13K/yr -50.6%3.2% conv.
bayonet light bulb dimmable6K/yr -33.1%8.5% conv.
dimmable bulb6K/yr -39.5%3.2% conv.
b22 dimmable bulb7K/yr -49.3%5.5% conv.
light bulb dimmable6K/yr -37.6%4.9% conv.

What reviews say buyers love and hate about Dimmable Led Bulbs

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Brightness/Shine/Glow41%

“Lovely bright bulb”

Value For Money13%

“Good price”

Advertised Vs Actual Product12%

“Exactly what I wanted”

Quality-Overall11%

“Good quality and easy to usem”

Bulb Flicker/Dimming/Color4%

“Ideal for our dimmable lights”

What buyers complain about

80% of reviews

Bulb Flicker/Dimming/Color16%

“Flickering bulbs”

Brightness/Shine/Glow13%

“So bright really needs a dimmer”

Connectivity-Overall9%

“Bulb will not connect”

Functionality-Overall9%

“Didn't dimmable properly”

Quality-Overall9%

“I will pay more for better quality bulbs next time”

Dimmable Led Bulbs return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

37%

2Brightness/Shine/Glow

12%

3Bulb Flicker/Dimming/Color

10%

4Compatibility-Overall

10%

5Color

Common Dimmable Led Bulbs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dimmable Led Bulbs 42/100 on Amazon United Kingdom — Skip it. The niche generates £105K/yr across 24 tracked products. Search demand moved -50.6% over the last 90 days.