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dimmable led bulbs
Skip itSoft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good833.42avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay£4.98–£22.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.46avg listing price — sweet spot $15–$100
Market size
Okay£105K£105K/yr · 165K searches
Growth
Bad-50.6%90-day search growth — must beat 0% to launch