dimmable led bulbs
Skip itSoft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good833.42avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay£4.98–£22.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.46avg listing price — sweet spot $15–$100
Market size
Okay£105K£105K/yr · 165K searches
Growth
Bad-50.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dimmable led bulbs is a £105K/yr Amazon United Kingdom market (165K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dimmable led bulbs market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £95K–£118K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #340
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 5.0%
- Avg brand age
- 51 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
20
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
58%
Top 20: 95%
Open market
16%
- Linkind26%
- EDISHINE16%
- paul russells15%
- Vanke13%
- Lepro8%
- TobeBright6%
- Open — no brand owns it (5 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -50.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
Top dimmable led bulbs search terms
- dimmer light bulb19K/yr
- dimmable bayonet light bulb20K/yr
- dimmable led bulbs21K/yr
- dimmable light bulbs18K/yr
- dimmable light bulb bayonet11K/yr
- led dimmable light bulbs13K/yr
- bayonet light bulb dimmable6K/yr
- dimmable bulb6K/yr
- b22 dimmable bulb7K/yr
- light bulb dimmable6K/yr
Top dimmable led bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Linkind Dimmable Bayonet Light Bulbs B22 LED Bulbs Warm White 2700k 4.2W (40w Equivalent) 470LM P45(G45) Energy Saving Light Bulbs Bayonette Pack of 2
Linkind£6.334.3★1,131 rev
EDISHINE 6 Pack Dimmable Bayonet Light Bulb Warm White 2700K 9W LED Bulb 60W Incandescent Equivalent BC GLS A60 Energy Saving Light Bulb B22 Bulb for Table lamp Chandelier Pendant Light
EDISHINE£11.274.4★1,342 rev
Vanke Dimmable Bayonet Light Bulb 60W Equivalent Warm White 2700K 3-Pack
Vanke£8.434.0★98 rev
TobeBright 2-Pack B22 Bayonet Light Bulbs Dimmable Warm White 2700K A55 Large Bayonet Bulbs for Bedroom Hallway Living Room
TobeBright£9.894.4★87 rev
Lepro Dimmable Light Bulb 7W=60W 800lm Warm White 2700K Pack of 6
Lepro£11.354.2★1,403 rev
Newest
by launch dateVanke Dimmable Bayonet Light Bulb 60W Equivalent Warm White 2700K 3-Pack
Vanke£8.4398 rev
EDISHINE 6 Pack Bayonet Light Bulbs 6.5W B22 LED Bulbs Dimmable 2700K Warm White 806LM GLS Energy Saving Light B22 Base LED Filament Bulb for Home and Commercial Use
EDISHINE£13.3831 rev
BELL Lighting B22 Bayonet Dimmable LED GLS Bulbs Warm White 8.1W 6 Pack
BELL Lighting£11.1723 rev
Vanke E27 Dimmable Bulb 8W(60W Equivalent) Warm White 2700K Pack of 3
Vanke£8.0381 rev
Amazon Basics Smart Dimmable LED Light Bulb B22 Base Soft White 8W (60W Equivalent) Works with Alexa Only 1 Pack
Amazon Basics£6.37996 rev
Trending
90-day click momentum
paul russells LED GLS - Dimmable Bayonet Light 8.5W 806 Lumens B22 A60 LED Bulbs 60w Equivalent 6500K Daylight Dimmer Standard BC Energy Saving Ceiling Lightbulbs 2 Pack
paul russells£6.694.2★
TEKLED LED GLS A60 Bulbs Dimmable B22 Bayonet Cap 12W (100W Equiv.) 2700K Warm White High Brightness Pack of 2
TEKLED£7.314.1★
BELL Lighting B22 Bayonet Dimmable LED GLS Bulbs Warm White 8.1W 6 Pack
BELL Lighting£11.174.6★
GY Bayonet Light Bulbs Warm White 3000K B22 LED Bulbs 9.3W 1521 Lumen Ultra Bright Energy Saving 100W Equivalent Non-dimmable 2-Pack
GY£7.514.6★
GY Dimmable GU10 Warm White 780 Lumen High Energy Efficiency LED Bulbs 4.9W 3000K 120 Wide Beam Angle Energy Saving Lamp 75W Replacement 10 Pack
GY£22.874.3★
What buyers say about dimmable led bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely bright bulb”
“Good price”
“Exactly what I wanted”
“Good quality and easy to usem”
“Ideal for our dimmable lights”
“Works well”
“The bulbs fitted easily”
“Came in one piece is very durable”
“Nice and bright, and the colour is fine”
“Perfectly good and easy to set up”
What buyers complain about
“Flickering bulbs”
“So bright really needs a dimmer”
“Bulb will not connect”
“Didn't dimmable properly”
“I will pay more for better quality bulbs next time”
“Cheap for a reason”
“Buzzing sound”
“One of the three bulbs lasted less than 5 minutes before cutting out and never working again”
“Some buyer says its dimmabke but ours are not”
“unfortunately one must be faulty as it stopped working within minutes of turning on”
Top return reasons
Common questions
- Is dimmable led bulbs profitable to sell on Amazon United Kingdom?
- The niche generates £105K/yr across 24 tracked products. 90-day search growth is -50.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the dimmable led bulbs niche?
- 11 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in dimmable led bulbs?
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Brightness/Shine/Glow, Connectivity-Overall. The return rate is 2.8%.
- When does demand for dimmable led bulbs peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.5× the quietest.
- What does it cost to enter the dimmable led bulbs niche?
- Listings span £4.98–£22.87; the average listing price is £9.46 (sweet spot $15–$100). The average incumbent carries 833 reviews — the moat a new listing must climb.