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Dimmable Led Bulbs

Fail

Demand is soft, at -50.6% this quarter, so Dimmable Led Bulbs is a Fail.

Flapen Score
42
42 / 100
Ranks 238 of 370 Lighting niches · −5 vs the category median of 47
Market size
£105K/yr165K searches / yr
90-day growth
-50.6%search demand this quarter
Competition
58%top-5 click share · 11 brands · 20 sellers

Flapen Score

Dimmable Led Bulbs against its category

The dotted line is the Lighting average. Past it, Dimmable Led Bulbs is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dimmable Led Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dimmable Led Bulbs 165K times last year and spent an estimated £105K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-50.6%
Conversion, latest week
6.7%
Market size, estimated
£105Ka year
Peak month
January2.5× the quietest month
Top search term
dimmer light bulb19K searches a year

02 · Price

A sale here is worth £9.46.

Listings sell for £9.46 on average, from £4.98 to £22.87. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.46 that is £2K to £5K a year per listing.

Average price
£9.46under the $15 to $100 sweet spot
Price range
£4.98–£22.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #340 within Light Bulbs. It carries 833 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#340in Light Bulbs
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
833per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Dimmable Led Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£42K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

20

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

16%

  • Linkind26%
  • EDISHINE16%
  • paul russells15%
  • Vanke13%
  • Lepro8%
  • TobeBright6%
  • Open — no brand owns it (5 brands, 16%)

Demand

Dimmable Led Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.5×

Search terms

Top Dimmable Led Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dimmer light bulb19K/yr
  • dimmable bayonet light bulb20K/yr
  • dimmable led bulbs21K/yr
  • dimmable light bulbs18K/yr
  • dimmable light bulb bayonet11K/yr
  • led dimmable light bulbs13K/yr
  • bayonet light bulb dimmable6K/yr
  • dimmable bulb6K/yr
  • b22 dimmable bulb7K/yr
  • light bulb dimmable6K/yr

Reviews and returns

What reviews say buyers love and hate about Dimmable Led Bulbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Bulb Flicker/Dimming/Color16%−0.13

Flickering bulbs

Flickering

Very dim

Brightness/Shine/Glow13%+2.87

So bright really needs a dimmer

Very dim

Not Dimmable

Connectivity-Overall9%−0.10

Bulb will not connect

the bulb will not connect to my WiFi at all

this is the only one that cant connect

Functionality-Overall9%−0.10

Didn't dimmable properly

didnt work

Not Dimmable

Quality-Overall9%+0.06

I will pay more for better quality bulbs next time

These are cheap rubbish

Bad quality

Love

Brightness/Shine/Glow41%+2.87

Lovely bright bulb

Nice and bright

Bright lights

Value For Money13%+0.48

Good price

Excellent cost and fee

Great value

Advertised Vs Actual Product12%+0.76

Exactly what I wanted

work as such

Exactly as described

Quality-Overall11%+0.06

Good quality and easy to usem

Good quality

Great - no complaints

Bulb Flicker/Dimming/Color4%−0.13

Ideal for our dimmable lights

Bulbs work fine, dims as needed

Great light bulb, nice and bright

Return

2.8% Return rate 61% Fixable by listing

Size-Overall37%▅▆▇▇█▇
Brightness/Shine/Glow12%██▇▆▅▆

So bright really needs a dimmer

Very dim

Not Dimmable

Bulb Flicker/Dimming/Color10%▆▆▅▅▄█

Flickering bulbs

Flickering

Very dim

Compatibility-Overall10%▅▅▅▇██
Color9%█▅▇▆▅▄

FAQ

Common Dimmable Led Bulbs questions

Answered from the same tracked data.