49
curtain lights
Skip itSoft demand (-17.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,781.52avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Price range
Okay£4.25–£22.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£205K£205K/yr · 571K searches
Avg price
Okay£10.01avg listing price — sweet spot $15–$100
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand