Skip to content

Curtain Lights

Fail

Demand is soft, at -17.4% this quarter, so Curtain Lights is a Fail.

Flapen Score
49
49 / 100
Top 40% of 370 Lighting niches · +2 vs the category median of 47
Market size
£205K/yr571K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
44%top-5 click share · 25 brands · 36 sellers

Flapen Score

Curtain Lights against its category

The dotted line is the Lighting average. Past it, Curtain Lights is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curtain Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Curtain Lights 571K times last year and spent an estimated £205K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £205K a year.

Searches, last 12 months
571K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
3.6%
Market size, estimated
£205Ka year
Peak month
December8.9× the quietest month
Top search term
curtain lights145K searches a year

02 · Price

A sale here is worth £10.01.

Listings sell for £10.01 on average, from £4.25 to £22.46. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £10.01 that is £5K to £8K a year per listing.

Average price
£10.01under the $15 to $100 sweet spot
Price range
£4.25–£22.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #161 within String Lights. It carries 1,782 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#161in String Lights
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,782per listing
Listings tracked
31

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Curtain Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

36

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

44%

Top 20: 89%

Open market

40%

  • Ollny13%
  • CNMTCCO12%
  • HXWEIYE11%
  • Jsdoin11%
  • SINAMER7%
  • CORST6%

Demand

Curtain Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.9×

Search terms

Top Curtain Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curtain lights145K/yr
  • curtain fairy lights77K/yr
  • fairy lights curtain37K/yr
  • hanging fairy lights30K/yr
  • fairy light curtain24K/yr
  • curtain lights outdoor15K/yr
  • outdoor curtain lights14K/yr
  • led curtain lights31K/yr
  • light curtain26K/yr
  • wall fairy lights22K/yr

Reviews and returns

What reviews say buyers love and hate about Curtain Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.24

Breaks easily

broke quickly

dont last

Advertised Vs Actual Product9%−0.07

Not as advertised

Definitely doesnt look like the picture

Nothing like the picture

Functionality-Overall8%−0.09

the dimming function does not work

Did not work

Lights did not work

Quality-Overall7%+0.36

Poor quality

Very cheap quality

COMPLETE GARBAGE

Strength5%−0.06

Very flimsy

Very flimsy

Too flimsy, Avoid

Love

Brightness/Shine/Glow21%+1.36

Very bright

Nice soft light

The lights are bright

Value For Money18%+1.26

Good for the price

Great value for money

Excellent value for money

Quality-Overall11%+0.36

Excellent Quality

Good quality voile

The lights are great quality

Remote Control5%−0.02

the remote was convenient

the remote works well

I love the remote control

Ease Of Use5%+0.21

Easy to use

Easy to hang

Easy to hang up

Return

3.6% Return rate 32% Fixable by listing

Functionality-Overall19%▇▆█▆▅▆

the dimming function does not work

Did not work

Lights did not work

Size-Overall14%▅▆▅▆█▇

Not fit fir the purpose

theyre very long

Smaller than expected and fiddly

Brightness/Shine/Glow9%▅▅█▇▃▅
Quality-Overall7%▃▅▇▃▆█

Poor quality

Very cheap quality

COMPLETE GARBAGE

Defective Material/Parts7%█▇▆▅▃▆

Item did not work

Dont work wiring is faulty

FAQ

Common Curtain Lights questions

Answered from the same tracked data.