Skip to content

Curtain Lights

Fail

Demand is soft, at -17.4% this quarter, so Curtain Lights is a Fail.

Flapen Score
49
49 / 100
Top 40% of 370 Lighting niches · +2 vs the category median of 47
Market size
£205K/yr571K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
44%top-5 click share · 25 brands · 36 sellers

Flapen Score

Curtain Lights against its category

The dotted line is the Lighting average. Past it, Curtain Lights is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curtain Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Curtain Lights 571K times last year and spent an estimated £205K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £205K a year.

Searches, last 12 months
571K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
3.6%
Market size, estimated
£205Ka year
Peak month
December8.9× the quietest month
Top search term
curtain lights145K searches a year

02 · Price

A sale here is worth £10.01.

Listings sell for £10.01 on average, from £4.25 to £22.46. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £10.01 that is £5K to £8K a year per listing.

Average price
£10.01under the $15 to $100 sweet spot
Price range
£4.25–£22.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #161 within String Lights. It carries 1,782 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#161in String Lights
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,782per listing
Listings tracked
31

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Curtain Lights products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

36

Est. top-5 brand share

54%

Top 20: 94%

Est. top-5 click share

44%

Top 20: 89%

Open market

40%

  • Ollny13%
  • CNMTCCO12%
  • HXWEIYE11%
  • Jsdoin11%
  • SINAMER7%
  • CORST6%

Demand

Curtain Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.9×

Search terms

Top Curtain Lights search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • curtain lights145K/yr
  • curtain fairy lights77K/yr
  • fairy lights curtain37K/yr
  • hanging fairy lights30K/yr
  • fairy light curtain24K/yr
  • curtain lights outdoor15K/yr
  • outdoor curtain lights14K/yr
  • led curtain lights31K/yr
  • light curtain26K/yr
  • wall fairy lights22K/yr

Reviews and returns

What reviews say buyers love and hate about Curtain Lights

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Brightness/Shine/Glow”
20%of negative reviews mention “Durability”
3.6%of orders come back
“Breaks easily”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Curtain Lights questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data