Is curtain lights profitable to sell on Amazon United Kingdom?

The niche generates £205K/yr across 31 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (49/100).

How competitive is the curtain lights niche?

25 brands and 36 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in curtain lights?

Top complaints mined from reviews: Durability, Advertised Vs Actual Product, Functionality-Overall. The return rate is 3.6%.

When does demand for curtain lights peak?

Demand peaks in Nov–Dec; the busiest month runs 8.9× the quietest.

What does it cost to enter the curtain lights niche?

Listings span £4.25–£22.46; the average listing price is £10.01 (sweet spot $15–$100). The average incumbent carries 1,782 reviews — the moat a new listing must climb.

curtain lights

Skip it

Soft demand (-17.4% this quarter) — this niche doesn't clear our bar today.

Brand share

Great54%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,781.52

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Price range

Okay£4.25–£22.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£205K

£205K/yr · 571K searches

Avg price

Okay£10.01

avg listing price — sweet spot $15–$100

Growth

Bad-17.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, curtain lights is a £205K/yr Amazon United Kingdom market (571K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

curtain lights market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: £200K–£250K; units × avg price
Conversion rate: 3.6%
Avg BSR: #161
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 11.2%
Avg brand age: 41 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

44%

Top 20: 89%

Open market

40%

Ollny13%
CNMTCCO12%
HXWEIYE11%
Jsdoin11%
SINAMER7%
CORST6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 8.9×

Open Trend

Top curtain lights search terms

curtain lights145K/yr -24.6%3.2% conv.
curtain fairy lights77K/yr -18.6%3.8% conv.
fairy lights curtain37K/yr -28.2%3.8% conv.
hanging fairy lights30K/yr -14.8%3.1% conv.
fairy light curtain24K/yr -8.8%3.9% conv.
curtain lights outdoor15K/yr +75.5%1.9% conv.
outdoor curtain lights14K/yr +52.5%1.8% conv.
led curtain lights31K/yr -22.8%2.5% conv.
light curtain26K/yr -18.1%1.9% conv.
wall fairy lights22K/yr -27.4%3.2% conv.

All search terms

Top curtain lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CNMTCCO Curtain Fairy Lights Indoor 3m x 3m 300 LED Christmas Window Lights USB Powered Waterfall Hanging String Light Waterproof with 8 ModesTimer for Bedroom/Wedding/Xmas Decorations Warm White

CNMTCCO£4.254.1★148 rev

HXWEIYE 300LED Fairy Curtain Lights Warm White 3mx3m USB Powered 8 Modes Window String Lights with Remote Timer Adjustable Brightness for Bedroom Indoor Outdoor Weddings Party

HXWEIYE£7.854.3★1,131 rev

Jsdoin Curtain Fairy Lights 3.6m x 3m 360leds USB Operated 8 Modes String Light Indoor Waterproof Hanging Window Lights with Hooks for Christmas Wedding Party Wall Home Decorations (Warm White)

Jsdoin£7.524.2★1,879 rev

SINAMER Curtain Lights Indoor 3m×3m 300LED Tangle-Free Curtain Fairy Light with Remote & DIY Timer USB Plug in 8 Modes Hanging Twinkle String Lights for Bedroom Christmas Wedding Party Warm White

SINAMER£6.914.2★50 rev

Ollny Curtain Fairy Lights 200 LEDs 2mx2m Window String Lights Warm White

Ollny£6.444.3★3,541 rev

Newest

by launch date

300LED 3m*3m Curtain Lights Battery Operated - 8 Modes

Liglit£7.95103 rev

4mo ago

SINAMER Curtain Lights Indoor 3m×3m 300LED Tangle-Free Curtain Fairy Light with Remote & DIY Timer USB Plug in 8 Modes Hanging Twinkle String Lights for Bedroom Christmas Wedding Party Warm White

SINAMER£6.9150 rev

9mo ago

CNMTCCO Curtain Fairy Lights Indoor 3m x 3m 300 LED Christmas Window Lights USB Powered Waterfall Hanging String Light Waterproof with 8 ModesTimer for Bedroom/Wedding/Xmas Decorations Warm White

CNMTCCO£4.25148 rev

11mo ago

Buudala Curtain Fairy Lights 3x3M 300 LED Curtain Light with Remote & Timer 8 Modes & USB Hanging Window Fairy Lights IP65 Waterproof String Light for Bedroom Wedding Christmas Home Decorations

Buudala£6.62751 rev

1y ago

SENTAIMAO Curtain Fairy Lights 3m x 3m 300leds USB Operated 8 Modes String Light Indoor Outdoor Waterproof Hanging Window Lights with Hooks for Christmas Wedding Party Wall Home Decorations

SENTAIMAO£4.5459 rev

1y ago

What buyers say about curtain lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow21%

“Very bright”

Value For Money18%

“Good for the price”

Quality-Overall11%

“Excellent Quality”

Remote Control5%

“the remote was convenient”

Ease Of Use5%

“Easy to use”

Color4%

“calming, and lovely colour”

Assembly/Installation4%

“Easy to assemble and multifunctional”

Upholstery/Fabric Quality3%

“Good quality fabric”

Advertised Vs Actual Product3%

“Better than I expected”

Size-Overall3%

“they fit beautiful”

What buyers complain about

Durability20%

“Breaks easily”

Advertised Vs Actual Product9%

“Not as advertised”

Functionality-Overall8%

“the dimming function does not work”

Quality-Overall7%

“Poor quality”

Strength5%

“Very flimsy”

Size-Overall4%

“Not fit fir the purpose”

Value For Money4%

“Not worth it”

Assembly/Installation3%

“are fiddly to install”

Remote Control3%

“Remote was broken”

Defective Material/Parts2%

“Item did not work”

Top return reasons

Functionality-Overall19%

Size-Overall14%

Brightness/Shine/Glow9%

Quality-Overall7%

Defective Material/Parts7%

Advertised Vs Actual Product6%

Color5%

Socket/Port/Plug4%

Thin3%

Strength3%

Common questions

Is curtain lights profitable to sell on Amazon United Kingdom?: The niche generates £205K/yr across 31 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (49/100).
How competitive is the curtain lights niche?: 25 brands and 36 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in curtain lights?: Top complaints mined from reviews: Durability, Advertised Vs Actual Product, Functionality-Overall. The return rate is 3.6%.
When does demand for curtain lights peak?: Demand peaks in Nov–Dec; the busiest month runs 8.9× the quietest.
What does it cost to enter the curtain lights niche?: Listings span £4.25–£22.46; the average listing price is £10.01 (sweet spot $15–$100). The average incumbent carries 1,782 reviews — the moat a new listing must climb.