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Curtain Lights

soft demand (-17.4% this quarter) — Curtain Lights doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 40Growth 16Conversion 45Competition 68Returns 42Price range 41Avg price 33Brand share 81Review moat 47Quality gap 79
This niche Category average

Is Curtain Lights profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Curtain Lights is a £205K/yr Amazon United Kingdom market (571K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Curtain Lights: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.4% over the last 90 days and 3.6% of searches end in a purchase.

£205K

revenue / yr

Units sold / yr25K
Search volume / yr-17.4%571K
Conversion rate3.6%
Avg price£10.01

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers25 · 36
Top-5 product click share44%
Open market46%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement94%
New entrants (1y)6· 2 succeeded
Avg rating4.2★
Avg reviews1,782

Top Curtain Lights products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£18K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

36

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

44%

Top 20: 89%

Open market

40%

  • Ollny13%
  • CNMTCCO12%
  • HXWEIYE11%
  • Jsdoin11%
  • SINAMER7%
  • CORST6%

Curtain Lights demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume571KCVR3.6%Products31Brands25Top 5 Brands54%OOS Rate11.2%Rating4.2★Reviews1,782Avg BSR#161
50K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.9×

Top Curtain Lights search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • curtain lights145K/yr
  • curtain fairy lights77K/yr
  • fairy lights curtain37K/yr
  • hanging fairy lights30K/yr
  • fairy light curtain24K/yr
  • curtain lights outdoor15K/yr
  • outdoor curtain lights14K/yr
  • led curtain lights31K/yr
  • light curtain26K/yr
  • wall fairy lights22K/yr

What reviews say buyers love and hate about Curtain Lights

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Brightness/Shine/Glow21%

Very bright

Value For Money18%

Good for the price

Quality-Overall11%

Excellent Quality

Remote Control5%

the remote was convenient

Ease Of Use5%

Easy to use

What buyers complain about

63% of reviews
Durability20%

Breaks easily

Advertised Vs Actual Product9%

Not as advertised

Functionality-Overall8%

the dimming function does not work

Quality-Overall7%

Poor quality

Strength5%

Very flimsy

Curtain Lights return rate & reasons

Why buyers send it back, as a share of all return requests.

3.6%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
19%
2Size-Overall
14%
3Brightness/Shine/Glow
9%
4Quality-Overall
7%
5Defective Material/Parts
7%

Common Curtain Lights questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Curtain Lights 49/100 on Amazon United Kingdom — Skip it. The niche generates £205K/yr across 31 tracked products. 2 of 6 products launched in the last 360 days are still selling. Search demand moved -17.4% over the last 90 days.
Search demand for Curtain Lights on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 8.9× the quietest.