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crystal lamp
Skip itSoft demand (-35.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great£16.53avg listing price — sweet spot $15–$100
Price range
Good£7.25–£29.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£380K£380K/yr · 673K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,702.43avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-35.4%90-day search growth — must beat 0% to launch