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Crystal Lamp

Fail

Demand is soft, at -35.4% this quarter, so Crystal Lamp is a Fail.

Flapen Score
41
41 / 100
Ranks 250 of 370 Lighting niches · −6 vs the category median of 47
Market size
£380K/yr673K searches / yr
90-day growth
-35.4%search demand this quarter
Competition
79%top-5 click share · 10 brands · 13 sellers

Flapen Score

Crystal Lamp against its category

The dotted line is the Lighting average. Past it, Crystal Lamp is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crystal Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crystal Lamp 673K times last year and spent an estimated £380K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 673K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £380K a year.

Searches, last 12 months
673K
Growth, 90 days vs prior 90
-35.4%
Conversion, latest week
3.4%
Market size, estimated
£380Ka year
Peak month
December4.4× the quietest month
Top search term
salt lamp357K searches a year

02 · Price

A sale here is worth £16.53.

Listings sell for £16.53 on average, from £7.25 to £29.86. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £16.53 that is £21K to £25K a year per listing.

Average price
£16.53inside the $15 to $100 sweet spot
Price range
£7.25–£29.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£21K–£25K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 36.1% of listings are out of stock. The average listing ranks #422 within Indoor Lighting. It carries 2,702 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
79%
Out of stock, average day
36.1%
Average rank
#422in Indoor Lighting
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,702per listing
Listings tracked
14

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Crystal Lamp products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£38K£76K£114K£152K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

13

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

7%

  • Needs&Gifts59%
  • Generic12%
  • Straame11%
  • Classic Collection UK7 Ltd5%
  • The Body Source3%
  • Premier3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Crystal Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Crystal Lamp search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • salt lamp357K/yr
  • himalayan salt lamps100K/yr
  • crystal lamp41K/yr
  • himalayan salt lamp35K/yr
  • crystal table lamp15K/yr
  • rock salt lamp15K/yr
  • salt lamps15K/yr
  • salt rock lamp13K/yr
  • crystal bedside lamps10K/yr
  • large salt lamp13K/yr

Reviews and returns

What reviews say buyers love and hate about Crystal Lamp

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Brightness/Shine/Glow”
22%of negative reviews mention “Durability”
1.6%of orders come back
“Went off after two uses”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Crystal Lamp questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data