How competitive is the Colour Changing Light Bulb niche on Amazon United Kingdom?

16 brands and 56 sellers compete in Colour Changing Light Bulb on Amazon United Kingdom. The top 5 Colour Changing Light Bulb products take 57% of clicks and its top 5 brands hold 72% of demand.

What do buyers complain about in Colour Changing Light Bulb?

Colour Changing Light Bulb buyers on Amazon United Kingdom complain most about Connectivity-Overall, Durability, Brightness/Shine/Glow, the themes mined from the niche's reviews. Its return rate is 2.8%.

What does it cost to enter the Colour Changing Light Bulb niche?

Colour Changing Light Bulb sells for £9.02 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.78–£12.96. The average incumbent carries 4,957 reviews — the moat a new listing must climb.

Colour Changing Light Bulb

prices mostly outside the sweet spot ($5.78–$12.96) — Colour Changing Light Bulb doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Colour Changing Light Bulb profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Colour Changing Light Bulb is a £97K/yr Amazon United Kingdom market (223K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 36/100.

Colour Changing Light Bulb: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.7% over the last 90 days and 4.8% of searches end in a purchase.

£97K

revenue / yr

Units sold / yr13K

Search volume / yr-30.7%223K

Conversion rate4.8%

Avg price£9.02

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers16 · 56

Top-5 product click share57%

Open market28%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Top Colour Changing Light Bulb products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

HYDONG Colour Changing Bulb B22 10W Dimmable RGBW LED Light Bulbs Mood Lighting with 21key Remote Control Dual Memory Function 12 Color Choices for Home Dec

Price: £7.05
Rating: 4.6/5
Reviews: 13,810
Age: 8y ago

Mobri B22 LED Colour Changing Light Bulbs with Remote Control 75 Watt Equivalent Bayonet Dimmable Colour Bulbs with Timing Memory & Sync 120 Multi RGB Colours + Daylight White 1 Pack

Price: £6.91
Rating: 4.6/5
Reviews: 6,321
Age: 8y ago

Lepro AI Smart Bulb 8.5W B22 LED WiFi Bulb 60W Equivalent 806lm

Price: £6.85
Rating: 4.4/5
Reviews: 8,336
Age: 2y ago

My Lighting 10W ECO Series B22 LED Bulb | Colour-Changing Dimmable RGB + Cool White 6000K | Remote-Controlled Bayonet Cap Bulb | 16 Million Colours for Home Décor & Mood Lighting | 1 Pack

Price: £6.04
Rating: 4.4/5
Reviews: 303
Age: 2y ago

Colour Changing Light Bulb [2 Pack] B22 10W LED RGBW Colour Bulbs with Remote Control 12 Dimmable Colours 2 Dynamic Modes & Timer Settings Colour Light Bulbs for Home Decoration Party Bar KTV

Price: £11.79
Rating: 4.5/5
Reviews: 1,160
Age: 4y ago

Newest

by launch date

DUSKTEC Colour Changing Light Bulb Bayonet 1300LM B22 LED Bulbs 100 Watt Equivalent with Remote Control 9 RGB Colors/Warm White/Cool White DIY/Timer/Sleep Mode 12W No Flicker Lightbulbs for Home

Price: £10.45
Rating: 4.7/5
Reviews: 29
Age: 4mo ago

HeatingLux B22 Bayonet Remote Control Light Bulb Dimmable Bayonet Led Bulb

Price: £11.29
Rating: 4.2/5
Reviews: 15
Age: 1y ago

Lustaled B22 Bayonet Light Bulb with Remote Control 3000K Warm White 2 Light Mode 9W B22 LED Bulb All-On 600LM 1W Night Light Bulb 60lm A60 Energy Saving Light Bulbs Non-Dimmable - 2Pack

Price: £8.50
Rating: 4.0/5
Reviews: 20
Age: 1y ago

UPXNBOR E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb 9W 1 Pack

Price: £6.25
Rating: 4.4/5
Reviews: 169
Age: 1y ago

A19 LED Light Bulbs with Remote Control 9W LED Bulbs 60W Equivalent 3000K-6000K Stepless Dimmable E27 Base Remote Control Light Bulbs with Timing Memory Function for Home Decor 1Bulb & 1Remote

Price: £11.70
Rating: 4.5/5
Reviews: 355
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

21%

HYDONG27%
Mobri17%
My Lighting12%
Lepro9%
Detake7%
iLC6%

Colour Changing Light Bulb demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume223KCVR4.8%Products26Brands16Top 5 Brands72%OOS Rate3.5%Rating4.5★Reviews4,957Avg BSR#368

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Top Colour Changing Light Bulb search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

colour changing light bulb70K/yr -27.2%5.1% conv.
remote control light bulb26K/yr -33.0%3.5% conv.
remote control bulb13K/yr -14.5%2.5% conv.
coloured light bulb12K/yr -27.4%3.5% conv.
remote light bulbs10K/yr -34.0%3.9% conv.
rgb light bulb9K/yr -29.1%3.5% conv.
led colour changing light bulb8K/yr -26.6%4.7% conv.
colour light bulbs8K/yr -24.6%3.8% conv.
colour changing bulb9K/yr -50.6%4.5% conv.
light bulb with remote control6K/yr -34.7%3.7% conv.

What reviews say buyers love and hate about Colour Changing Light Bulb

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Brightness/Shine/Glow18%

“Perfect brightness”

Color14%

“Great colours”

Assembly/Installation13%

“Installed and working great”

Quality-Overall10%

“Good quality and easy to set up”

Value For Money10%

“Great value”

What buyers complain about

70% of reviews

Connectivity-Overall18%

“Constantly disconnects”

Durability13%

“It broke in less than 1 week”

Brightness/Shine/Glow8%

“Not as bright as i'd liked”

Functionality-Overall8%

“Stopped working”

Quality-Overall6%

“Not trustworthy quality”

Colour Changing Light Bulb return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

36%

2Connectivity-Overall

18%

3Compatibility-Overall

13%

4Brightness/Shine/Glow

5Functionality-Overall

Common Colour Changing Light Bulb questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Colour Changing Light Bulb 36/100 on Amazon United Kingdom — Skip it. The niche generates £97K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -30.7% over the last 90 days.