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colour changing light bulb
Skip itPrices mostly outside the sweet spot ($5.78–$12.96) — this niche doesn't clear our bar today.
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.02avg listing price — sweet spot $15–$100
Market size
Bad£97K£97K/yr · 223K searches
Review moat
Bad4,957.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
Price range
Bad£5.78–£12.96cheapest to priciest tracked listing — scored on the share inside $15–$100