colour changing light bulb
Skip itPrices mostly outside the sweet spot ($5.78–$12.96) — this niche doesn't clear our bar today.
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.02avg listing price — sweet spot $15–$100
Market size
Bad£97K£97K/yr · 223K searches
Review moat
Bad4,957.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
Price range
Bad£5.78–£12.96cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, colour changing light bulb is a £97K/yr Amazon United Kingdom market (223K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
colour changing light bulb market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £90K–£113K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #368
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 3.5%
- Avg brand age
- 38 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
56
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
57%
Top 20: 93%
Open market
21%
- HYDONG27%
- Mobri17%
- My Lighting12%
- Lepro9%
- Detake7%
- iLC6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Top colour changing light bulb search terms
- colour changing light bulb70K/yr
- remote control light bulb26K/yr
- remote control bulb13K/yr
- coloured light bulb12K/yr
- remote light bulbs10K/yr
- rgb light bulb9K/yr
- led colour changing light bulb8K/yr
- colour light bulbs8K/yr
- colour changing bulb9K/yr
- light bulb with remote control6K/yr
Top colour changing light bulb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HYDONG Colour Changing Bulb B22 10W Dimmable RGBW LED Light Bulbs Mood Lighting with 21key Remote Control Dual Memory Function 12 Color Choices for Home Dec
HYDONG£7.054.6★13,810 rev
Mobri B22 LED Colour Changing Light Bulbs with Remote Control 75 Watt Equivalent Bayonet Dimmable Colour Bulbs with Timing Memory & Sync 120 Multi RGB Colours + Daylight White 1 Pack
Mobri£6.914.6★6,321 rev
Lepro AI Smart Bulb 8.5W B22 LED WiFi Bulb 60W Equivalent 806lm
Lepro£6.854.4★8,336 rev
My Lighting 10W ECO Series B22 LED Bulb | Colour-Changing Dimmable RGB + Cool White 6000K | Remote-Controlled Bayonet Cap Bulb | 16 Million Colours for Home Décor & Mood Lighting | 1 Pack
My Lighting£6.044.4★303 rev
![Colour Changing Light Bulb [2 Pack] B22 10W LED RGBW Colour Bulbs with Remote Control 12 Dimmable Colours 2 Dynamic Modes & Timer Settings Colour Light Bulbs for Home Decoration Party Bar KTV](https://m.media-amazon.com/images/I/41GUPJqJYnL.jpg)
Colour Changing Light Bulb [2 Pack] B22 10W LED RGBW Colour Bulbs with Remote Control 12 Dimmable Colours 2 Dynamic Modes & Timer Settings Colour Light Bulbs for Home Decoration Party Bar KTV
Detake£11.794.5★1,160 rev
Newest
by launch date
DUSKTEC Colour Changing Light Bulb Bayonet 1300LM B22 LED Bulbs 100 Watt Equivalent with Remote Control 9 RGB Colors/Warm White/Cool White DIY/Timer/Sleep Mode 12W No Flicker Lightbulbs for Home
DUSKTEC£10.4529 rev
HeatingLux B22 Bayonet Remote Control Light Bulb Dimmable Bayonet Led Bulb
HeatingLux£11.2915 rev
Lustaled B22 Bayonet Light Bulb with Remote Control 3000K Warm White 2 Light Mode 9W B22 LED Bulb All-On 600LM 1W Night Light Bulb 60lm A60 Energy Saving Light Bulbs Non-Dimmable - 2Pack
Lustaled£8.5020 rev
UPXNBOR E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb 9W 1 Pack
UPXNBOR£6.25169 rev
A19 LED Light Bulbs with Remote Control 9W LED Bulbs 60W Equivalent 3000K-6000K Stepless Dimmable E27 Base Remote Control Light Bulbs with Timing Memory Function for Home Decor 1Bulb & 1Remote
BrightArk£11.70355 rev
Trending
90-day click momentumDUSKTEC Colour Changing Light Bulb Bayonet 1300LM B22 LED Bulbs 100 Watt Equivalent with Remote Control 9 RGB Colors/Warm White/Cool White DIY/Timer/Sleep Mode 12W No Flicker Lightbulbs for Home
DUSKTEC£10.454.7★
HeatingLux B22 Bayonet Remote Control Light Bulb Dimmable Bayonet Led Bulb
HeatingLux£11.294.2★
Avatar Controls Smart Bulb B22 Bayonet Colour Changing Alexa Light Bulb 9W 900LM Smart LED Bulb that Works with Alexa Google Music Sync 80+ Scenes 2 Pack Ambient Lighting for Bedroom Kitchen
Avatar Controls£11.494.3★
B22 10W Colour Changing Light Bulb LED Bulbs Bayonet with Remote 1000LM
VARICART£10.084.6★
UPXNBOR E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb 9W 1 Pack
UPXNBOR£6.254.4★
What buyers say about colour changing light bulb
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect brightness”
“Great colours”
“Installed and working great”
“Good quality and easy to set up”
“Great value”
“Easy to use”
“easy to use with the remote”
“it does the job”
“Easy to connect”
“Exceeded expectations”
What buyers complain about
“Constantly disconnects”
“It broke in less than 1 week”
“Not as bright as i'd liked”
“Stopped working”
“Not trustworthy quality”
“Poor app”
“Waste of money”
“Not easy to install”
“Its been Flickering for months if you dim the light”
“the bulb still wont pair”
Top return reasons
Common questions
- Is colour changing light bulb profitable to sell on Amazon United Kingdom?
- The niche generates £97K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (36/100).
- How competitive is the colour changing light bulb niche?
- 16 brands and 56 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in colour changing light bulb?
- Top complaints mined from reviews: Connectivity-Overall, Durability, Brightness/Shine/Glow. The return rate is 2.8%.
- When does demand for colour changing light bulb peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the colour changing light bulb niche?
- Listings span £5.78–£12.96; the average listing price is £9.02 (sweet spot $15–$100). The average incumbent carries 4,957 reviews — the moat a new listing must climb.