Colour Changing Light Bulb

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months

223K

Growth, 90 days vs prior 90

-30.7%

Conversion, latest week

4.8%

Market size, estimated

£97Ka year

Peak month

November2.6× the quietest month

Top search term

colour changing light bulb70K searches a year

Listings sell for £9.02 on average, from £5.78 to £12.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.02 that is £2K to £5K a year per listing.

Average price

£9.02under the $15 to $100 sweet spot

Price range

£5.78–£12.96

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£2K–£5K

Returns

2.8%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #368 within Light Bulbs. It carries 4,957 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#368in Light Bulbs

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,957per listing

Listings tracked

26

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months