Colour Changing Light Bulb

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months

223K

Growth, 90 days vs prior 90

-30.7%

Conversion, latest week

4.8%

Market size, estimated

£97Ka year

Peak month

November2.6× the quietest month

Top search term

colour changing light bulb70K searches a year

Listings sell for £9.02 on average, from £5.78 to £12.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.02 that is £2K to £5K a year per listing.

Average price

£9.02under the $15 to $100 sweet spot

Price range

£5.78–£12.96

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£2K–£5K

Returns

2.8%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #368 within Light Bulbs. It carries 4,957 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#368in Light Bulbs

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,957per listing

Listings tracked

26

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months