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Citronella Lamp Oil

Citronella Lamp Oil shows demand growing +401.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look
Market size 5Growth 100Conversion 95Competition 33Returns 99Price range 50Avg price 56Brand share 28Review moat 71Quality gap 73
This niche Category average

Is Citronella Lamp Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Citronella Lamp Oil is a £21K/yr Amazon United Kingdom market (13K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 59/100.

Citronella Lamp Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +401.9% over the last 90 days and 12.4% of searches end in a purchase.

£21K

revenue / yr

Units sold / yr3K
Search volume / yr+401.9%13K
Conversion rate12.4%
Avg price£12.70

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers10 · 23
Top-5 product click share65%
Open market12%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement61%
New entrants (1y)4· 3 succeeded
Avg rating4.3★
Avg reviews673

Top Citronella Lamp Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

23

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

8%

  • Quebec42%
  • CUQOO30%
  • Bird7%
  • OunglyChoi5%
  • Bird Brand4%
  • CLEARCRAFT4%
  • Open — no brand owns it (4 brands, 8%)

Top Citronella Lamp Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • citronella lamp oil5K/yr
  • citronella oil for garden burners4K/yr
  • citronella lamp oil outdoor3K/yr
  • lamp oil outdoor2K/yr

What reviews say buyers love and hate about Citronella Lamp Oil

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Value For Money27%

Excellent value for money

Quality-Overall22%

Good quality lamp oil producing no black smoke at all from normal use

Advertised Vs Actual Product15%

Does the job

Smell9%

burns without giving off to much smell

Efficiency5%

It works fine

What buyers complain about

90% of reviews
Smell19%

No pleasant fragrance whatsoever while burning

Flammable14%

Lots of black smoke

Quality-Overall14%

Disappointing quality

Advertised Vs Actual Product12%

False advertising

Suitable For Indoor10%

not to be used indoors

Citronella Lamp Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

8%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Flammable
20%
2Leak-Proof
19%
3Functionality-Overall
14%
4Ease Of Use
10%
5Defective Material/Parts
9%

Common Citronella Lamp Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Citronella Lamp Oil 59/100 on Amazon United Kingdom — Worth a look. The niche generates £21K/yr across 18 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved +401.9% over the last 90 days.
Citronella Lamp Oil buyers on Amazon United Kingdom complain most about Smell, Flammable, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.