citronella lamp oil
Worth a lookShows demand growing +401.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+401.9%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good672.94avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.70avg listing price — sweet spot $15–$100
Price range
Good£6.45–£23.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£21K£21K/yr · 13K searches
According to Flapen's Amazon United Kingdom niche tracking, citronella lamp oil is a £21K/yr Amazon United Kingdom market (13K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
citronella lamp oil market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £25K–£32K
- units × avg price
- Conversion rate
- 12.4%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 61%
- Out of stock
- 7.7%
- Avg brand age
- 57 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
23
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
8%
- Quebec42%
- CUQOO30%
- Bird7%
- OunglyChoi5%
- Bird Brand4%
- CLEARCRAFT4%
- Open — no brand owns it (4 brands, 8%)
Top citronella lamp oil search terms
- citronella lamp oil5K/yr
- citronella oil for garden burners4K/yr
- citronella lamp oil outdoor3K/yr
- lamp oil outdoor2K/yr
Top citronella lamp oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 2x1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping
Quebec£10.734.3★76 rev
CUQOO 1L Scented Citronella Oil for Garden Burners - 2 Pack Insect-Repelling Torch & Lantern Oil Outdoor Use Garden Citronella for Tiki Torches Burners & Lamps Patios BBQs Camping
CUQOO£12.014.4★2,062 rev
Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 1)
Quebec£7.484.3★76 rev
2 x Bird Brand Insect Repelling Citronella Lamp lantern And Torch Oil 1 Litre
Bird£10.464.5★1,055 rev
CUQOO 1L Scented Citronella Oil for Garden Burners - 6 Pack Insect-Repelling Torch & Lantern Oil Outdoor Use Garden Citronella for Tiki Torches Burners & Lamps Patios BBQs Camping
CUQOO£23.484.4★2,062 rev
Newest
by launch dateQuebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 1)
Quebec£7.4876 rev
Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 3)
Quebec£15.0376 rev
Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 2x1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping
Quebec£10.7376 rev
Quebec Clear Lamp Oil 2 x 1L Clean Burning for Indoor & Outdoor Oil Lamps Lanterns & Torches Odorless Formula
Quebec£10.4251 rev
2 x Smokeless and Odourless Premium Dutch Lamp Oil with Intergrated Easy Pour Funnel - Clear Candle Oil - 2 x 1 Litre Bottle. Spill- Free Design Bottle.
Church Supply£14.2426 rev
Trending
90-day click momentumQuebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 3)
Quebec£15.034.3★
CLEARCRAFT CITRONELLA CLEAR LAMP OIL - 1 LITRE - FREE FUNNEL - PERFECT FOR USE WITH MODERN OIL CANDLES TRADITIONAL OIL LAMPS FOR OUTDOOR GARDEN USE (1)
CLEARCRAFT£10.664.3★
Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 1)
Quebec£7.484.3★
CUQOO 1L Scented Citronella Oil for Garden Burners - 4 Pack Insect-Repelling Torch & Lantern Oil Outdoor Use Garden Citronella for Tiki Torches Burners & Lamps Patios BBQs Camping
CUQOO£17.994.4★
Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 2x1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping
Quebec£10.734.3★
What buyers say about citronella lamp oil
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“Good quality lamp oil producing no black smoke at all from normal use”
“Does the job”
“burns without giving off to much smell”
“It works fine”
“easy to use”
“Nice colour”
“gave a clear bright and smokeless flam”
“Effective”
“Lasts”
What buyers complain about
“No pleasant fragrance whatsoever while burning”
“Lots of black smoke”
“Disappointing quality”
“False advertising”
“not to be used indoors”
“i noticed that it was very thick”
“its caused a chronic lung condition in me as its toxic indoors”
“The torch lamp is also black now too”
“Not good to use”
“it's sticky”
Top return reasons
Common questions
- Is citronella lamp oil profitable to sell on Amazon United Kingdom?
- The niche generates £21K/yr across 18 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +401.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the citronella lamp oil niche?
- 10 brands and 23 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in citronella lamp oil?
- Top complaints mined from reviews: Smell, Flammable, Quality-Overall. The return rate is 0.1%.
- What does it cost to enter the citronella lamp oil niche?
- Listings span £6.45–£23.48; the average listing price is £12.70 (sweet spot $15–$100). The average incumbent carries 673 reviews — the moat a new listing must climb.