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Citronella Lamp Oil

Maybe

Search demand grew +401.9% this quarter. But shoppers spend only $21K a year here, so Citronella Lamp Oil is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 370 Lighting niches · +12 vs the category median of 47
Market size
£21K/yr13K searches / yr
90-day growth
+401.9%search demand this quarter
Competition
65%top-5 click share · 10 brands · 23 sellers

Flapen Score

Citronella Lamp Oil against its category

The dotted line is the Lighting average. Past it, Citronella Lamp Oil is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Citronella Lamp Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Citronella Lamp Oil 13K times last year and spent an estimated £21K. The top 5 brands take 88% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +401.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+401.9%
Conversion, latest week
12.4%
Market size, estimated
£21Ka year
Top search term
citronella lamp oil5K searches a year

02 · Price

A sale here is worth £12.70.

Listings sell for £12.70 on average, from £6.45 to £23.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £12.70 that is £1K to £3K a year per listing.

Average price
£12.70under the $15 to $100 sweet spot
Price range
£6.45–£23.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #6 within Outdoor Lighting. It carries 673 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
50%
Out of stock, average day
7.7%
Average rank
#6in Outdoor Lighting
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
673per listing
Listings tracked
18

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
57 months

Products

Top Citronella Lamp Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

23

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

8%

  • Quebec42%
  • CUQOO30%
  • Bird7%
  • OunglyChoi5%
  • Bird Brand4%
  • CLEARCRAFT4%
  • Open — no brand owns it (4 brands, 8%)

Search terms

Top Citronella Lamp Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • citronella lamp oil5K/yr
  • citronella oil for garden burners4K/yr
  • citronella lamp oil outdoor3K/yr
  • lamp oil outdoor2K/yr

Reviews and returns

What reviews say buyers love and hate about Citronella Lamp Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell19%−0.04

No pleasant fragrance whatsoever while burning

No smell

When you finally get it to burn It smells horrendous

Flammable14%−0.14

Lots of black smoke

Little bit smoke around

Smoke Blaze

Quality-Overall14%+0.97

Disappointing quality

Very disappointing as precious orders were good

poor quality product

Advertised Vs Actual Product12%−0.05

False advertising

False description

Not at all smokeless as advertised

Suitable For Indoor10%−0.03

not to be used indoors

definitely not for indoor use - still need to use this with good air circulation

Its not smokeless so its not suitable for indoor After I turned on the oil lamp

Love

Value For Money27%+2.84

Excellent value for money

Good Value

Good product and reasonable price

Quality-Overall22%+0.97

Good quality lamp oil producing no black smoke at all from normal use

Great quality and long lasting odourless oil

Great product

Advertised Vs Actual Product15%−0.05

Does the job

As described

True to description

Smell9%−0.04

burns without giving off to much smell

it smells lovely with a low smoke level it is the best value for money oil as it doesnt go out easily

Smells very pleasant

Efficiency5%−0.03

It works fine

Work okay ish

Return

0.1% Return rate 8% Fixable by listing

Flammable20%▁█▁▁▁▆

Lots of black smoke

Little bit smoke around

Smoke Blaze

Leak-Proof19%▁▁█▁▃▃
Functionality-Overall14%▁▅▃█▂▁
Ease Of Use10%▁▁▁▁██

Not good to use

Defective Material/Parts9%▁▁▁▁█▁

FAQ

Common Citronella Lamp Oil questions

Answered from the same tracked data.