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capybara night light
Skip itPrices mostly outside the sweet spot ($6.68–$13.31) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great235.85avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.28avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 37K searches
Price range
Bad£6.68–£13.31cheapest to priciest tracked listing — scored on the share inside $15–$100