Capybara Night Light

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months

37K

Growth, 90 days vs prior 90

-20.2%

Conversion, latest week

7.8%

Market size, estimated

£30Ka year

Peak month

December8.6× the quietest month

Top search term

capybara night light15K searches a year

Listings sell for £10.28 on average, from £6.68 to £13.31. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.28 that is £1K to £3K a year per listing.

Average price

£10.28under the $15 to $100 sweet spot

Price range

£6.68–£13.31

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #592 within Indoor Lighting. It carries 236 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

13.3%

Average rank

#592in Indoor Lighting

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

236per listing

Listings tracked

20

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

16 months