Capybara Night Light

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months

37K

Growth, 90 days vs prior 90

-20.2%

Conversion, latest week

7.8%

Market size, estimated

£30Ka year

Peak month

December8.6× the quietest month

Top search term

capybara night light15K searches a year

Listings sell for £10.28 on average, from £6.68 to £13.31. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.28 that is £1K to £3K a year per listing.

Average price

£10.28under the $15 to $100 sweet spot

Price range

£6.68–£13.31

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #592 within Indoor Lighting. It carries 236 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

13.3%

Average rank

#592in Indoor Lighting

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

236per listing

Listings tracked

20

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

16 months