44
black light shade
Skip itSoft demand (-32.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good799.24avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.01avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£6.02–£26.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad£98K£98K/yr · 450K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.3%90-day search growth — must beat 0% to launch