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Black Light Shade

Fail

Demand is soft, at -32.3% this quarter, so Black Light Shade is a Fail.

Flapen Score
44
44 / 100
Ranks 214 of 370 Lighting niches · −3 vs the category median of 47
Market size
£98K/yr450K searches / yr
90-day growth
-32.3%search demand this quarter
Competition
44%top-5 click share · 12 brands · 18 sellers

Flapen Score

Black Light Shade against its category

The dotted line is the Lighting average. Past it, Black Light Shade is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Light Shade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Light Shade 450K times last year and spent an estimated £98K. The top 5 brands take 84% of clicks. Demand peaks in Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 450K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
450K
Growth, 90 days vs prior 90
-32.3%
Conversion, latest week
1.6%
Market size, estimated
£98Ka year
Peak month
February1.8× the quietest month
Top search term
black light shade118K searches a year

02 · Price

A sale here is worth £14.01.

Listings sell for £14.01 on average, from £6.02 to £26.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £14.01 that is £1K to £4K a year per listing.

Average price
£14.01under the $15 to $100 sweet spot
Price range
£6.02–£26.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #80 within Indoor Lighting. It carries 799 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
58%
Out of stock, average day
8.9%
Average rank
#80in Indoor Lighting
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
799per listing
Listings tracked
38

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Black Light Shade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

18

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

44%

Top 20: 80%

Open market

12%

  • Giggi49%
  • MiniSun14%
  • LEDSone9%
  • Aidencor6%
  • HARPER LIVING6%
  • FRIDEKO HOME4%
  • Open — no brand owns it (6 brands, 12%)

Demand

Black Light Shade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Search terms

Top Black Light Shade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black light shade118K/yr
  • black lampshade94K/yr
  • glass lampshades for ceiling lights45K/yr
  • black lampshade for ceiling41K/yr
  • black ceiling light shade30K/yr
  • glass light shade ceiling35K/yr
  • metal lampshades for ceiling lights13K/yr
  • bathroom light shades10K/yr
  • black light shades ceiling12K/yr
  • light shade black11K/yr

Reviews and returns

What reviews say buyers love and hate about Black Light Shade

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.25

Extremely small

bigger than I anticipated

Doesn't fit

Value For Money8%+1.66

They look really expensive

looks more expensive than it is

looks more expensive than it cost

Weight Heavy6%+0.09

Heavier than anticipated

It is on the heavy side

very heavy

Quality-Overall5%+1.22

Poor quality control

Cheap quality

Poor quality

Assembly/Installation5%−0.02

couldnt put together sending it back

Self assembly no light fittings to adjust size

Bit of a nightmare to install

Love

Quality-Overall23%+1.22

as described, good quality, looks really nice and was very easy to install

Interesting product

Brilliant quality

Brightness/Shine/Glow20%+0.86

Lovely light

Prefect lights

Love these give plenty of light

Value For Money13%+1.66

Fantastic price

good value

Excellent value

Color10%+0.64

nice colour

Beautiful shade

The perfect combination of colour

Size-Overall7%−0.25

Easy fit

Easy fit looks good had some complements

Easy to fit

Return

1.6% Return rate 66% Fixable by listing

Size-Overall56%█▇▇██▇

Extremely small

bigger than I anticipated

Doesn't fit

Defective Material/Parts18%▅▇█▅▅▅
Color4%▃▇▃▇█▃

its to dark

Weight Heavy4%█▅▆▃▁█

Heavier than anticipated

It is on the heavy side

very heavy

Quality-Overall4%▃▃▃█▆▇

Poor quality control

Cheap quality

Poor quality

FAQ

Common Black Light Shade questions

Answered from the same tracked data.