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60w bayonet light bulbs
Skip itSoft demand (-53.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,649.73avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.70avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£28K£28K/yr · 62K searches
Growth
Bad-53.5%90-day search growth — must beat 0% to launch
Price range
Bad£7.38–£9.44cheapest to priciest tracked listing — scored on the share inside $15–$100