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60w Bayonet Light Bulbs

Fail

Demand is soft, at -53.5% this quarter, so 60w Bayonet Light Bulbs is a Fail.

Flapen Score
29
29 / 100
Ranks 344 of 370 Lighting niches · −18 vs the category median of 47
Market size
£28K/yr62K searches / yr
90-day growth
-53.5%search demand this quarter
Competition
80%top-5 click share · 8 brands · 11 sellers

Flapen Score

60w Bayonet Light Bulbs against its category

The dotted line is the Lighting average. Past it, 60w Bayonet Light Bulbs is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 60w Bayonet Light Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 60w Bayonet Light Bulbs 62K times last year and spent an estimated £28K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep–Oct–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -53.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-53.5%
Conversion, latest week
5.2%
Market size, estimated
£28Ka year
Peak month
September11.3× the quietest month
Top search term
mr16 halogen bulbs21K searches a year

02 · Price

A sale here is worth £8.70.

Listings sell for £8.70 on average, from £7.38 to £9.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £8.70 that is £2K to £4K a year per listing.

Average price
£8.70under the $15 to $100 sweet spot
Price range
£7.38–£9.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #43 within Light Bulbs. It carries 1,650 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#43in Light Bulbs
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,650per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top 60w Bayonet Light Bulbs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£8K£11K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

5%

  • GMY27%
  • ETUOLMP22%
  • Simusi20%
  • WeshLMPO17%
  • IuulFex5%
  • CNMTCCO4%
  • Open — no brand owns it (2 brands, 5%)

Demand

60w Bayonet Light Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 11.3×

Search terms

Top 60w Bayonet Light Bulbs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mr16 halogen bulbs21K/yr
  • mr16 halogen bulb3K/yr
  • mr16 12v 50w3K/yr
  • gu 5.3 halogen bulbs8K/yr
  • 12v 50w bulb 2 pin3K/yr
  • halogen mr168K/yr
  • mr16 light bulb8K/yr
  • gu5.3 halogen3K/yr
  • 12v 50w7K/yr

Reviews and returns

What reviews say buyers love and hate about 60w Bayonet Light Bulbs

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Brightness/Shine/Glow”
35%of negative reviews mention “Durability”
2.3%of orders come back
“They dont last, I bought these in January, now April and 3 of them have stopped working”
A buyer, on “Durability”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 60w Bayonet Light Bulbs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data