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60w Bayonet Light Bulbs

Fail

Demand is soft, at -53.5% this quarter, so 60w Bayonet Light Bulbs is a Fail.

Flapen Score
29
29 / 100
Ranks 344 of 370 Lighting niches · −18 vs the category median of 47
Market size
£28K/yr62K searches / yr
90-day growth
-53.5%search demand this quarter
Competition
80%top-5 click share · 8 brands · 11 sellers

Flapen Score

60w Bayonet Light Bulbs against its category

The dotted line is the Lighting average. Past it, 60w Bayonet Light Bulbs is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 60w Bayonet Light Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 60w Bayonet Light Bulbs 62K times last year and spent an estimated £28K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep–Oct–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -53.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-53.5%
Conversion, latest week
5.2%
Market size, estimated
£28Ka year
Peak month
September11.3× the quietest month
Top search term
mr16 halogen bulbs21K searches a year

02 · Price

A sale here is worth £8.70.

Listings sell for £8.70 on average, from £7.38 to £9.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £8.70 that is £2K to £4K a year per listing.

Average price
£8.70under the $15 to $100 sweet spot
Price range
£7.38–£9.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #43 within Light Bulbs. It carries 1,650 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#43in Light Bulbs
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,650per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top 60w Bayonet Light Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£8K£11K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

5%

  • GMY27%
  • ETUOLMP22%
  • Simusi20%
  • WeshLMPO17%
  • IuulFex5%
  • CNMTCCO4%
  • Open — no brand owns it (2 brands, 5%)

Demand

60w Bayonet Light Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 11.3×

Search terms

Top 60w Bayonet Light Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mr16 halogen bulbs21K/yr
  • mr16 halogen bulb3K/yr
  • mr16 12v 50w3K/yr
  • gu 5.3 halogen bulbs8K/yr
  • 12v 50w bulb 2 pin3K/yr
  • halogen mr168K/yr
  • mr16 light bulb8K/yr
  • gu5.3 halogen3K/yr
  • 12v 50w7K/yr

Reviews and returns

What reviews say buyers love and hate about 60w Bayonet Light Bulbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability35%−0.25

They dont last, I bought these in January, now April and 3 of them have stopped working

These bulbs do not last

Don't last

Bulb Flicker/Dimming/Color14%−0.04

Not bright and a horrible blue colour

Bulb stoped working after less than a week

Within 1 month 4 bulbs are not working

Value For Money11%+1.65

Not worth the money

Sometimes it's not about the price

Cost

Brightness/Shine/Glow11%+0.57

Very bright had to return as they gave a pink glow

Not as bright as expected

Very low brightness

Quality-Overall8%+1.00

Poor quality

poor quality

Love

Brightness/Shine/Glow22%+0.57

Bright bulb

Brighter in the room

That it is bright

Value For Money18%+1.65

Good price

Overall, great value and would definitely buy again

Value

Quality-Overall15%+1.00

Good quality

Great product - done the job

5* Well made

Advertised Vs Actual Product14%+1.05

Exactly what I was looking for

As described

Meets expectations

Efficiency9%+0.20

Work well

It worked

Works

Return

2.3% Return rate 74% Fixable by listing

Size-Overall58%█▇█▇▇▇

Size to big

Not what I was looking for they are too big for my Christmas moving snowman

Compatibility-Overall11%▆▅▃▃█▄
Bulb Flicker/Dimming/Color8%▆▆▅▆█▅

Not bright and a horrible blue colour

Bulb stoped working after less than a week

Within 1 month 4 bulbs are not working

Functionality-Overall7%▃▄▄█▆█
Color4%█▅▂█▃▄

I wanted warm white

FAQ

Common 60w Bayonet Light Bulbs questions

Answered from the same tracked data.