45
washer dryer
Skip itPrices mostly outside the sweet spot ($171.27–$536.51) — this niche doesn't clear our bar today.
Review moat
Great161.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great£1.1M£1.1M/yr · 700K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay£284.86avg listing price — sweet spot $15–$100
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Price range
Bad£171.27–£536.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price