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mini fridge
Launch itA $3.2M/yr market growing +55.3% this quarter with returns at 2.5% — clears our launch bar.
Market size
Incredible£3.2M£3.2M/yr · 5.6M searches
Avg price
Great£51.11avg listing price — sweet spot $15–$100
Price range
Great£22.74–£122.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+55.3%90-day search growth — must beat 0% to launch
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,239.05avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals High Price