Freezer
Freezer clears our launch bar: a $3.3M/yr market growing +21.6% this quarter with returns at 1.5%.
Flapen Score
Is Freezer profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Freezer is a £3.3M/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 62/100.
Freezer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +21.6% over the last 90 days and 1.1% of searches end in a purchase.
£3.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 50 products
Top Freezer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Cookology 99L Freestanding Chest Freezer - Adjustable Feet - Black
- Price
- £106.27
- Rating
- 4.5/5
- Reviews
- 3,601
- Age
- 4y ago
COMFEE 60L Under Counter Freezer with 4-Star Freezer RCU60WH2(E)
- Price
- £100.97
- Rating
- 4.4/5
- Reviews
- 1,087
- Age
- 2y ago
HYE Chest Freezer - 96L Capacity Freestanding Design Black
- Price
- £89.50
- Rating
- 4.2/5
- Reviews
- 293
- Age
- 9mo ago
Willow W99CFB Freestanding 99L Chest Freezer with Removable Storage Basket Suitable for Outbuildings and Garages 4* Freezer Rating - Black
- Price
- £98.43
- Rating
- 4.6/5
- Reviews
- 435
- Age
- 3y ago
Willow W99CFW Freestanding 99L Chest Freezer with Removable Storage Basket Suitable for Outbuildings and Garages 4* Freezer Rating - White
- Price
- £96.37
- Rating
- 4.3/5
- Reviews
- 400
- Age
- 3y ago
Trending
90-day click momentum
Hoover Free Standing Chest Freezer 1 Door E Class 100L Total Capacity White 54.5x49x84.5cm - HOCH100EMK
- Price
- £81.22
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 3mo ago
Fridgemaster White Chest Freezer 97L Capacity MCF100E Freestanding Mechanical Control Winter Guard (-15C) Low Noise 38dB Basket Storage 858 (H) x 578 (W) x 444 (D) mm
- Price
- £89.12
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 8mo ago
HYE Chest Freezer - 205L Capacity Freestanding Design White
- Price
- £137.34
- Rating
- 4.2/5
- Reviews
- 293
- Age
- 6mo ago
HYE Chest Freezer - 205L Capacity Freestanding Design Black
- Price
- £143.51
- Rating
- 4.2/5
- Reviews
- 293
- Age
- 9mo ago
SIA SCF92WE Freestanding 92L White Chest Freezer 47cm Wide Narrow Compact Design Temperature Control E Rated 2 Year Parts And Labour Guarantee
- Price
- £90.29
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 1y ago
Newest
by launch dateHoover Free Standing Chest Freezer 1 Door E Class 100L Total Capacity White 54.5x49x84.5cm - HOCH100EMK
- Price
- £81.22
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 3mo ago
HYE Chest Freezer - 205L Capacity Freestanding Design White
- Price
- £137.34
- Rating
- 4.2/5
- Reviews
- 293
- Age
- 6mo ago
Fridgemaster White Chest Freezer 97L Capacity MCF100E Freestanding Mechanical Control Winter Guard (-15C) Low Noise 38dB Basket Storage 858 (H) x 578 (W) x 444 (D) mm
- Price
- £89.12
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 8mo ago
HYE Chest Freezer - 96L Capacity Freestanding Design Black
- Price
- £89.50
- Rating
- 4.2/5
- Reviews
- 293
- Age
- 9mo ago
HYE Chest Freezer - 205L Capacity Freestanding Design Black
- Price
- £143.51
- Rating
- 4.2/5
- Reviews
- 293
- Age
- 9mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
13 falling
Sellers
23
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
32%
Top 20: 74%
Open market
15%
- COMFEE'22%
- HYE18%
- Cookology16%
- Willow16%
- Fridgemaster7%
- SIA5%
- Open — no brand owns it (7 brands, 15%)
Freezer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
Top Freezer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- freezer795K/yr
- chest freezer582K/yr
- freezers166K/yr
- under counter freezer only118K/yr
- under counter freezer100K/yr
- small chest freezer94K/yr
- chest freezer frost free62K/yr
- undercounter freezer65K/yr
- chest freezers61K/yr
- deep freezer50K/yr
What reviews say buyers love and hate about Freezer
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Easy to fit”
“Excellent price”
“Quality great storage is super”
“The capacity is amazing”
“no noise”
What buyers complain about
66% of reviews“Small freezer”
“Poor quality control”
“Not paid a lot of money for it”
“Not working”
“It burst within 12 hours of having it”
Freezer return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
26%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Freezer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
