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beer fridge
Worth a lookShows demand growing +126.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+126.1%90-day search growth — must beat 0% to launch
Competition
Great36%top-5 click share — an open shelf
Review moat
Good508.64avg incumbent reviews — the moat a new listing must climb
Returns
Great2.0%return rate — above 5% kills the launch gate
Market size
Good£819K£819K/yr · 797K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Good£160.56avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad£11.36–£409.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale