80
cat repellent
Launch itA $1.4M/yr market growing +53.2% this quarter with returns at 0.7% — clears our launch bar.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Market size
Great£1.4M£1.4M/yr · 1.5M searches
Competition
Great36%top-5 click share — an open shelf
Avg price
Great£15.09avg listing price — sweet spot $15–$100
Growth
Good+53.2%90-day search growth — must beat 0% to launch
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Price range
Good£4.60–£31.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,394.85avg incumbent reviews — the moat a new listing must climb