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Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Growth
Great+89.2%90-day search growth — must beat 0% to launch
Review moat
Great255.76avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.91avg listing price — sweet spot $15–$100
Price range
Good£3.14–£38.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£118K£118K/yr · 265K searches