58
30cm plant pot
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great£3.65–£55.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.71avg listing price — sweet spot $15–$100
Review moat
Good930.67avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£32K£32K/yr · 196K searches
Signals No Dominant Brand