56
2 litre water bottle
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Avg price
Good£13.63avg listing price — sweet spot $15–$100
Market size
Good£585K£585K/yr · 1.2M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Good£6.37–£24.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,947.87avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand