46
1.5l water bottle
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.59avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Okay£6.28–£18.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,813.21avg incumbent reviews — the moat a new listing must climb
Market size
Bad£59K£59K/yr · 185K searches