Teeth Whitening Strips
Teeth Whitening Strips clears our launch bar: a $4.1M/yr market growing +0.0% this quarter with returns at 0.1%.
Flapen Score
Is Teeth Whitening Strips profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Teeth Whitening Strips is a £4.1M/yr Amazon United Kingdom market (4.3M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jun. Verdict: Launch it — 68/100.
Teeth Whitening Strips: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +0.0% over the last 90 days and 6.9% of searches end in a purchase.
£4.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 35 products
Top Teeth Whitening Strips products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Whites Beaconsfield Teeth Whitening Strips 28 Strips (14-Day Treatment) Non-Peroxide Formula Enamel-Safe Brighten Teeth Fast Removes Coffee Wine Smoke Stains Safe for Sensitive Teeth
- Price
- £9.08
- Rating
- 4.0/5
- Reviews
- 2,080
- Age
- 5y ago
Crest 3D White Advanced Glamorous White Teeth Whitening Toothpaste 3.3 oz Pack of 2
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 1y ago
DRDENT Teeth Whitening Strips Professional Strength 21 Treatments (42 Strips) with Mouth Opener Enamel Safe Teeth Whitening Kit for Sensitive Teeth
- Price
- £16.70
- Rating
- 4.1/5
- Reviews
- 4,701
- Age
- 2mo ago
Crest Toothpaste 3D White Brilliance Vibrant Peppermint 4.1oz (Pack of 3)
- Price
- £23.81
- Rating
- 4.3/5
- Reviews
- 20,143
- Age
- 8y ago
MySweetSmile 3-in-1 Teeth Whitening Powder 6 Month Supply Removes Years of Coffee Tea Smoking & Ageing Stains Dentist-Approved & Enamel-Safe 2X Indy Best-Buy Winner Fresh Mint Flavour
- Price
- £18.52
- Rating
- 3.9/5
- Reviews
- 7,378
- Age
- 4y ago
Trending
90-day click momentum
Purple Teeth Whitening Strips 28 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal
- Price
- £18.72
- Rating
- 4.5/5
- Reviews
- 4,347
- Age
- 3mo ago
LUNAR Teeth Whitening Strips 28 Strips Enamel Safe Non Sensitive Formula Non Slip Removes Coffee Wine & Smoking Stains 14 Day Treatment
- Price
- £8.23
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 2mo ago
DRDENT Teeth Whitening Strips Professional Strength 21 Treatments (42 Strips) with Mouth Opener Enamel Safe Teeth Whitening Kit for Sensitive Teeth
- Price
- £16.70
- Rating
- 4.1/5
- Reviews
- 4,701
- Age
- 2mo ago
Purple Teeth Whitening Strips 14 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening in 7 Days - Whitening Kit for Coffee Wine Stains Removal Mint Flavor
- Price
- £12.19
- Rating
- 3.8/5
- Reviews
- 72
- Age
- 4mo ago
Purple Teeth Whitening Strips 10 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal
- Price
- £11.06
- Rating
- 4.5/5
- Reviews
- 4,347
- Age
- 4mo ago
Newest
by launch dateLUNAR Teeth Whitening Strips 28 Strips Enamel Safe Non Sensitive Formula Non Slip Removes Coffee Wine & Smoking Stains 14 Day Treatment
- Price
- £8.23
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 2mo ago
DRDENT Teeth Whitening Strips Professional Strength 21 Treatments (42 Strips) with Mouth Opener Enamel Safe Teeth Whitening Kit for Sensitive Teeth
- Price
- £16.70
- Rating
- 4.1/5
- Reviews
- 4,701
- Age
- 2mo ago
DRDENT Purple Teeth Whitening Strips 21 Treatments - Enamel Safe Whitening - Non Sensitive Formula - Gentle Whitening Care - Pack of 42 Strips
- Price
- £19.94
- Rating
- 4.1/5
- Reviews
- 4,701
- Age
- 2mo ago
Purple Teeth Whitening Strips 16 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening in 7 Days - Whitening Kit for Coffee Wine Stains Removal Mint Flavor
- Price
- £13.18
- Rating
- 4.5/5
- Reviews
- 4,347
- Age
- 3mo ago
Purple Teeth Whitening Strips 28 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal
- Price
- £18.72
- Rating
- 4.5/5
- Reviews
- 4,347
- Age
- 3mo ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 flat
Sellers
104
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
21%
- Pdoo24%
- Whites Beaconsfield18%
- Crest17%
- DrDent11%
- MySweetSmile5%
- Waving Palms4%
Teeth Whitening Strips demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun · busiest ÷ quietest = 1.6×
Top Teeth Whitening Strips search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- teeth whitening strips1.6M/yr
- teeth whitening973K/yr
- crest whitening strips495K/yr
- whitening strips405K/yr
- crest 3d whitestrips198K/yr
- crest whitestrips106K/yr
- tooth whitening77K/yr
- crest teeth whitening strips48K/yr
- teeth whitening strips crest44K/yr
- gleam teeth uk whitening strips42K/yr
What reviews say buyers love and hate about Teeth Whitening Strips
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Definitely brighten teeth”
“Excellent product, so happy with the results”
“Easy to put on”
“They are affordable”
“WORKS WELL”
What buyers complain about
58% of reviews“Not very effective”
“Did not whiten”
“Overpriced”
“My teeth were bad”
“Slightly difficult to use”
Teeth Whitening Strips return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Teeth Whitening Strips questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
