Neck Cooler

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months

268K

Growth, 90 days vs prior 90

>1,000%

Conversion, latest week

2.3%

Market size, estimated

£70Ka year

Peak month

June162.8× the quietest month

Top search term

chill tube for neck67K searches a year

Listings sell for £11.29 on average, from £3.12 to £21.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.29 that is £0 to £1K a year per listing.

Average price

£11.29under the $15 to $100 sweet spot

Price range

£3.12–£21.67

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 37.1% of listings are out of stock. The average listing ranks #381 within Hot & Cold Therapies. It carries 536 reviews at 3.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

68%

Out of stock, average day

37.1%

Average rank

#381in Hot & Cold Therapies

Average rating

3.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

536per listing

Listings tracked

71

32 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

32

Successful launches

3Amazon's first-year sales bar

Average brand age

28 months