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Rose Toy

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 94% of clicks, so Rose Toy is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£505K/yr897K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
59%top-5 click share · 7 brands · 21 sellers

Flapen Score

Rose Toy against its category

The dotted line is the Health & Personal Care average. Past it, Rose Toy is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Toy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rose Toy 897K times last year and spent an estimated £505K. The top 5 brands take 94% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 897K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £505K a year.

Searches, last 12 months
897K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
3.8%
Market size, estimated
£505Ka year
Peak month
February1.5× the quietest month
Top search term
rose toy475K searches a year

02 · Price

A sale here is worth £14.76.

Listings sell for £14.76 on average, from £6.58 to £26.30. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £14.76 that is £22K to £30K a year per listing.

Average price
£14.76under the $15 to $100 sweet spot
Price range
£6.58–£26.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£22K–£30K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #0 within Sex & Sensuality. It carries 277 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#0in Sex & Sensuality
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
277per listing
Listings tracked
18

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top Rose Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£50K£101K£151K£202K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

21

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

2%

  • Lolitree52%
  • Generic19%
  • Lovehoney15%
  • Jurqear5%
  • Aoonice4%
  • Risque Revelry3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Rose Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Rose Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose toy475K/yr
  • lovehoney247K/yr
  • rose vibabrator74K/yr
  • rose sex toy27K/yr
  • rose sex virbaters13K/yr
  • rose sex suction for women5K/yr
  • lovehoney shop14K/yr
  • rose sec toy4K/yr
  • vibrator rose9K/yr
  • rose clitorise stimulator sucker8K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Toy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Suction18%−0.11

Not brilliant suction

Aswell as the suction being beyond what felt safe for sensitive areas

The suction is so strong it starts to hurt

Durability11%−0.14

it broke after a few uses

failed after approximately two weeks

Malfunction after couple of uses

Charging6%−0.08

Stopped working after a couple of weeks, wouldn't charge

Charger doesn't work

Doesnt hold charge

Size-Overall5%+0.23

Wicked toy, bit bigger than I thought

Small

Small and discrete

Battery Life4%−0.01

Battery doesnt last long

the battery really doesnt last long

The battery life lacks a little

Love

Fun/Entertainment Experience13%+0.44

Amazing toy

Fun toy

Great fun

Quality-Overall11%+0.72

Excellent product

The build quality feels premium

The build quality is excellent throughout

Ease Of Use9%+0.42

very easy to use

Easy to hold

easy to clean

Suction7%−0.11

Great suction

Very strong suction

Powerful suction

Value For Money7%+0.54

Great price too

Excellent value for money

Worth every penny

Return

0.1% Return rate 67% Fixable by listing

Size-Overall54%▁▁▁▁▁█

Wicked toy, bit bigger than I thought

Small

Small and discrete

Advertised Vs Actual Product13%▁▁▁▁█▁
Functionality-Overall8%▁▁▁▁█▁

It doesn't work only suck

Doesnt work, turns on for 10 seconds then back off

Charging8%▁▁▁▁█▁

Stopped working after a couple of weeks, wouldn't charge

Charger doesn't work

Doesnt hold charge

Width8%▁▁▁▁▁█

FAQ

Common Rose Toy questions

Answered from the same tracked data.