mushroom gummies
Launch itA $1.1M/yr market growing +82.3% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Growth
Great+82.3%90-day search growth — must beat 0% to launch
Market size
Great£1.1M£1.1M/yr · 1.3M searches
Review moat
Great424.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Avg price
Good£14.29avg listing price — sweet spot $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good£6.52–£30.04cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mushroom gummies is a £1.1M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–May–Jun. Verdict: Launch it — 80/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
mushroom gummies market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £857K–£1.1M
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 97%
- Out of stock
- 9.4%
- Avg brand age
- 24 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
34
Top-5 brand share
42%
Top 20: 92%
Top-5 click share
40%
Top 20: 90%
Open market
53%
- Known12%
- UMMI9%
- Directpurity8%
- Fontaine7%
- Migcopat6%
- BuildLeaf5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +82.3% search growth over the last 90 days.Peak months: Jan, May, Jun · busiest ÷ quietest = 6.4×
Top mushroom gummies search terms
- ankhway mushroom gummies488K/yr
- mushroom gummies471K/yr
- ankway mushroom gummies95K/yr
- ankhway gummies82K/yr
- ankhway mushroom gummies for adults17K/yr
- ankaway mushroom gummies19K/yr
- ankway gummies13K/yr
- ankhaway mushroom gummies14K/yr
- mushroom gummies for women24K/yr
- ankhway 10-in-1 mushroom gummies6K/yr
Top mushroom gummies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Known 4 200mg High Strength Multi Mushroom Gummies Blackcurrant Flavour Lions Mane Reishi Cordyceps Chaga Maitake Tremella Brain Focus Immune 1 Month Supply Vegan Supplement
Known£15.924.1★319 rev
UMMI 12-in-1 Super Mushroom Gummies with Lions Mane Reishi Cordyceps - 2500mg Functional Mushrooms Complex for Immunity Focus Mood & Energy - Vegan Supplements Raspberry Flavour (30 Gummies)
UMMI£16.844.0★362 rev
12-in-1 Mushroom Gummies Complex Including Lions Mane Reishi Chaga & Shiitake Vegan Mushroom Gummies Supplement Natural Mixed Mushroom Blend 60 Gummies
Directpurity£15.404.3★200 rev
10 in 1 Mushroom Gummies High Strength 3000mg Powerful Mushroom Gummies 10 Functional Mushrooms with Lions Mane Reishi Chaga Shiitake Ashwagandha KSM-66 90 Vegan Gummies
Fontaine£21.984.2★36 rev
Mushroom Gummies Mushroom Complex Supplement with Lions Mane 60 Vegan Gummies
Migcopat£14.344.2★67 rev
Newest
by launch date
Mushroom Gummies 10 in 1 Mushroom Gummies Mushroom Gummie High Strength Mushroom Complex Mushroom Supplement Gummies Vegan Enhance Focus & Energy Supplement for Women Men Adult (1 60pc)
BAOSROY£16.072 rev
10 in 1 Mushroom Gummies High Strength for Women & Men(1 Bags)
ZREVSB£18.211 rev
Bearactive Mushroom Gummies 4000mg 12 Functional Mushroom Complex with Lions Mane Cordyceps Reishi Chaga Maitake & Shiitake Wild Raspberry Flavour Vegan Food Supplement 60 Gummies
Bearactive£8.5127 rev
10 in 1 Mushroom Gummies High Strength 3000mg Powerful Mushroom Gummies 10 Functional Mushrooms with Lions Mane Reishi Chaga Shiitake Ashwagandha KSM-66 90 Vegan Gummies
Fontaine£21.9836 rev
10 in 1 Mushroom Gummies High Strength 2500mg Multi Mushroom Complex for Women & Men 10 Varieties Vegan Mushroom Gummies with Lions Mane Reishi Chaga Shiitake 60 Vegan Gummies (2 Bags)
BuildLeaf£28.251 rev
Trending
90-day click momentumBearactive Mushroom Gummies 4000mg 12 Functional Mushroom Complex with Lions Mane Cordyceps Reishi Chaga Maitake & Shiitake Wild Raspberry Flavour Vegan Food Supplement 60 Gummies
Bearactive£8.514.3★
10 in 1 Mushroom Gummies High Strength 2500mg Multi Mushroom Complex for Women & Men 10 Varieties Vegan Mushroom Gummies with Lions Mane Reishi Chaga Shiitake 60 Vegan Gummies (2 Bags)
BuildLeaf£28.255.0★
15-in-1 Mushroom Gummies with Lions Mane: Enhance Focus & Energy Mushroom Supplement for Women and Men Reish Raspberry Flavor 60 Gummies
Witoshilye£14.084.8★
10 in 1 Mushroom Gummies High Strength 3000mg Powerful Mushroom Gummies 10 Functional Mushrooms with Lions Mane Reishi Chaga Shiitake Ashwagandha KSM-66 90 Vegan Gummies
Fontaine£21.984.2★
Sash Vitality 8-in-1 Mushroom Gummies Complex - 6 000mg High Strength - Includes Lions Mane and Cordyceps for Brain Focus - No Artificial Sugars or Sweeteners - Blackcurrant Flavour - 60 Vegan Gummies
SASH Vitality£11.484.7★
What buyers say about mushroom gummies
What buyers praise and complain about, mined from review topics.What buyers love
“No off or odd taste”
“Great focus”
“Excellent Quality product”
“Good Value”
“more energy”
“Great flavour”
“sleep has improved”
“Easy to use”
“soft to chew”
“Good quality ingredients”
What buyers complain about
“Bit of a strange taste”
“Did nothing”
“Please beware of the side effects”
“Expensive”
“the sizing of the cubes are inconsistent which makes me slightly cautious about the dose accuracy”
“no published ingredient testing”
“Too much Sugar”
“no strong mushroom flavor at all”
“are quite chewy”
“3rd party testing found nutrition geeks products are not as advertised”
Top return reasons
Common questions
- Is mushroom gummies profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 34 tracked products. 9 of 19 products launched in the last 360 days are still selling. 90-day search growth is +82.3%. Flapen's verdict: Launch it (80/100).
- How competitive is the mushroom gummies niche?
- 30 brands and 34 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in mushroom gummies?
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Side Effects. The return rate is 0.1%.
- When does demand for mushroom gummies peak?
- Demand peaks in Jan–May–Jun; the busiest month runs 6.4× the quietest.
- What does it cost to enter the mushroom gummies niche?
- Listings span £6.52–£30.04; the average listing price is £14.29 (sweet spot $15–$100). The average incumbent carries 424 reviews — the moat a new listing must climb.