Incontinence Pants Women
PassIncontinence Pants Women scores 70 out of 100, a Pass. Shoppers spend $1.6M a year here, demand is soft, at -12.7% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 70 / 100Top 1% of 2,035 Health & Personal Care niches · +22 vs the category median of 4870
- Market size
- £1.6M/yr1.3M searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 31%top-5 click share · 20 brands · 111 sellers
Flapen Score
Incontinence Pants Women against its category
The dotted line is the Health & Personal Care average. Past it, Incontinence Pants Women is stronger. Inside it, weaker.
Market
The Incontinence Pants Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Incontinence Pants Women 1.3M times last year and spent an estimated £1.6M. The top 5 brands take 69% of clicks. Flapen scores it 70 out of 100, a Pass.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £1.6Ma year
- Peak month
- February1.2× the quietest month
- Top search term
- incontinence pants women403K searches a year
02 · Price
A sale here is worth £22.47.
Listings sell for £22.47 on average, from £7.44 to £51.89. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At £22.47 that is £22K to £28K a year per listing.
- Average price
- £22.47inside the $15 to $100 sweet spot
- Price range
- £7.44–£51.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £22K–£28K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #65 within Incontinence. It carries 1,385 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 88%
- Out of stock, average day
- 3.6%
- Average rank
- #65in Incontinence
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,385per listing
- Listings tracked
- 69
04 · Newcomers
Amazon counts 4 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Incontinence Pants Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Lady Pants Discreet Large - 40 Count (4 Packs of 10) White (Previously a Amazon Basic Care Brand Same Product) - Packaging May Vary
- Price
- £19.24
- Rating
- 3.2/5
- Reviews
- 259
- Age
- 1y ago
by Amazon Lady Pants Discreet Large - 40 Count (4 Packs of 10) White (Previously a Amazon Basic Care Brand Same Product) - Packaging May Vary
- Price
- £19.47
- Rating
- 3.2/5
- Reviews
- 259
- Age
- 1y ago
FAMPAL Vital Guard Adult Incontinence Pants for Men and Women Disposable Pull-Up Odor Control Overnight Protection Unisex Medium 12 Count
- Price
- £10.17
- Rating
- 3.7/5
- Reviews
- 88
- Age
- 1y ago
Always Discreet Boutique Incontinence Pants Plus Large Black 8pk
- Price
- £7.44
- Rating
- 4.4/5
- Reviews
- 2,571
- Age
- 6y ago
Always Discreet Incontinence Pants Medium Disposable Underwear UK Size 8-14 White Absorbency 6 48 Underwear Knickers (12 x 4 Packs) Bladder Leak Protection Maternity Postpartum
- Price
- £28.60
- Rating
- 4.5/5
- Reviews
- 6,835
- Age
- 7y ago
Trending
90-day click momentum
ETAOLINE Womens Period Panties Menstrual Underwear Postpartum Hipster Leakproof Briefs 5-pack
- Price
- £12.10
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 2y ago
Washable Incontinence Pants Women High Absorbency Leakproof Incontinence Underwear for Bladder Control Postpartum Menstrual 3 Pack XXL
- Price
- £20.74
- Rating
- 4.0/5
- Reviews
- 55
- Age
- 10mo ago
ZVZK Period Pants Heavy Flow 30ML Absorbent Women Leak Proof Panty Period Knickers Menstrual Underwear 3 Pack (M Pack of 3)
- Price
- £13.56
- Rating
- 4.2/5
- Reviews
- 3,582
- Age
- 4y ago
SUNKISS Incontinence Pants Women Ultra Thin & Fast-Absorbing Postpartum Disposable Underwear UK Size 14-22Maternity Knickers Large/XLarge White 20 Count
- Price
- £11.81
- Rating
- 4.3/5
- Reviews
- 552
- Age
- 10mo ago
FAMPAL Vital Guard Adult Incontinence Pants for Men and Women Disposable Pull-Up Odor Control Overnight Protection Unisex Medium 12 Count
- Price
- £10.17
- Rating
- 3.7/5
- Reviews
- 88
- Age
- 1y ago
Newest
by launch date
SUNKISS Incontinence Pants Women Ultra Thin & Fast-Absorbing Postpartum Disposable Underwear UK Size 6-16Maternity Knickers Small/Medium White 20 Count
- Price
- £9.96
- Rating
- 4.3/5
- Reviews
- 552
- Age
- 10mo ago
SUNKISS Incontinence Pants Women Ultra Thin & Fast-Absorbing Postpartum Disposable Underwear UK Size 14-22Maternity Knickers Large/XLarge White 20 Count
- Price
- £11.81
- Rating
- 4.3/5
- Reviews
- 552
- Age
- 10mo ago
Washable Incontinence Pants Women High Absorbency Leakproof Incontinence Underwear for Bladder Control Postpartum Menstrual 3 Pack XXL
- Price
- £20.74
- Rating
- 4.0/5
- Reviews
- 55
- Age
- 10mo ago
ENCODD 3 Pack Incontinence Underwear for Women Leakproof High Waisted Underwear for Bladder Leakage Soft Reusable Period Panties XL
- Price
- £21.76
- Rating
- 4.0/5
- Reviews
- 55
- Age
- 10mo ago
by Amazon Lady Pants Discreet Large - 40 Count (4 Packs of 10) White (Previously a Amazon Basic Care Brand Same Product) - Packaging May Vary
- Price
- £19.24
- Rating
- 3.2/5
- Reviews
- 259
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
20 rising
Sellers
111
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
31%
Top 20: 62%
Open market
25%
- TENA20%
- by Amazon17%
- Always Discreet15%
- SUNKISS9%
- ViraCare8%
- FAMPAL6%
Demand
Incontinence Pants Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Incontinence Pants Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- incontinence pants women403K/yr
- tena pants for women242K/yr
- adult nappies133K/yr
- incontinence pants76K/yr
- adult diapers71K/yr
- adult nappies for women55K/yr
- tena pants48K/yr
- ladies incontinence pants37K/yr
- womens incontinence pants23K/yr
- depend incontinence pants women20K/yr
Reviews and returns
What reviews say buyers love and hate about Incontinence Pants Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
NOT TRUE TO SIZE
slightly large
Really small
leaked
Leaked
leaked everywhere
Poor Quality
Very poor quality and they leak
These are not the same quality as the ones from Tena
Overpriced
expensive
Waste of money
absorbency is not the best
not as absorbent as I expected
Not absorbent as promised
Love
Comfortable fit
Comfortable to wear
Very comfortable pants
Excellent product
Excellent product, great seller
The Best on the market
Size is definitely nice and big
Comfy fit
The pants fit well
Excellent price
Good value for money
Good value for money
Leak proof
does not leak
NO leaks
Return
0.0% Return rate 85% Fixable by listing
NOT TRUE TO SIZE
slightly large
Really small
Overpriced
expensive
Waste of money
leaked
Leaked
leaked everywhere
Keep looking
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Weight Loss
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Incontinence Pants Women questions
Answered from the same tracked data.