Incontinence Pants Women

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-12.7%

Conversion, latest week

5.5%

Market size, estimated

£1.6Ma year

Peak month

February1.2× the quietest month

Top search term

incontinence pants women403K searches a year

Listings sell for £22.47 on average, from £7.44 to £51.89. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At £22.47 that is £22K to £28K a year per listing.

Average price

£22.47inside the $15 to $100 sweet spot

Price range

£7.44–£51.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,000–1,250

Revenue per listing a year

£22K–£28K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #65 within Incontinence. It carries 1,385 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

88%

Out of stock, average day

3.6%

Average rank

#65in Incontinence

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,385per listing

Listings tracked

69

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

47 months