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Dental Pod

Pass

Dental Pod scores 66 out of 100, a Pass. Shoppers spend $793K a year here, demand is soft, at -13.6% this quarter, and returns run at 0.9% of orders.

Flapen Score
66
66 / 100
Top 3% of 2,035 Health & Personal Care niches · +18 vs the category median of 48
Market size
£793K/yr443K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
57%top-5 click share · 19 brands · 31 sellers

Flapen Score

Dental Pod against its category

The dotted line is the Health & Personal Care average. Past it, Dental Pod is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dental Pod market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dental Pod 443K times last year and spent an estimated £793K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 443K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £793K a year.

Searches, last 12 months
443K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
4.9%
Market size, estimated
£793Ka year
Peak month
December1.8× the quietest month
Top search term
ultrasonic retainer cleaner85K searches a year

02 · Price

A sale here is worth £36.96.

Listings sell for £36.96 on average, from £20.52 to £88.05. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £36.96 that is £18K to £28K a year per listing.

Average price
£36.96inside the $15 to $100 sweet spot
Price range
£20.52–£88.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£18K–£28K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 43.1% of listings are out of stock. The average listing ranks #40 within Dental Care. It carries 384 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
43.1%
Average rank
#40in Dental Care
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
384per listing
Listings tracked
24

04 · Newcomers

Amazon counts 12 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
12Amazon's first-year sales bar
Average brand age
17 months

Products

Top Dental Pod products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£40K£79K£119K£159K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

31

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

32%

  • Beser19%
  • Zima Dental19%
  • opilea12%
  • Warmra9%
  • Sonic Dental5%
  • COSLUS4%

Demand

Dental Pod search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Dental Pod search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ultrasonic retainer cleaner85K/yr
  • zima dental pod68K/yr
  • dental pod77K/yr
  • retainer cleaner ultrasonic49K/yr
  • dental pod ultrasonic cleaning machine21K/yr
  • sonic retainer cleaner13K/yr
  • ultrasonic cleaner retainer15K/yr
  • retainer cleaner machine17K/yr
  • ultrasonic denture cleaner15K/yr
  • sonic dental cleaner6K/yr

Reviews and returns

What reviews say buyers love and hate about Dental Pod

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.34

Broke quickly

broke after a month

Broken already

Ease Of Cleaning14%+1.24

cant clean a thing

Didn't clean

cleaning - hopeless

Quality-Overall8%+0.15

Poor quality, stopped working after 4 months

Low quality

it is clearly a low-quality and unreliable product

Functionality-Overall6%−0.09

Stopped working

does not work well

Didn't work

Value For Money4%+0.41

is expensive

Waste of money

not worth the price

Love

Ease Of Cleaning26%+1.24

cleans well

Cleans great

Cleans really well

Ease Of Use14%+1.22

easy to carry

Ease of use

easy to operate

Quality-Overall11%+0.15

The build quality is excellent

The build quality feels solid overall

Excellent product

Value For Money8%+0.41

Money well spent

Excellent value for money

Good price

Oral Hygiene6%+0.47

very useful addition to mouth hygiene

easy to use for daily hygiene care

It cleans well dental products

Return

0.9% Return rate 15% Fixable by listing

Functionality-Overall35%▄█▆▆▆▆

Stopped working

does not work well

Didn't work

Durability8%▇▄▃▆▅█

Broke quickly

broke after a month

Broken already

Size-Overall7%▆█▇▄▅▅

Not fit for purpose

Smaller than expected

Its big

Charging6%▇▄▇██▅
Ease Of Cleaning6%▅▅▃█▃▄

cant clean a thing

Didn't clean

cleaning - hopeless

FAQ

Common Dental Pod questions

Answered from the same tracked data.