Teeth Whitening Strips

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.1M a year.

Searches, last 12 months

4.3M

Growth, 90 days vs prior 90

+0.0%

Conversion, latest week

6.9%

Market size, estimated

£4.1Ma year

Peak month

June1.6× the quietest month

Top search term

teeth whitening strips1.6M searches a year

Listings sell for £13.97 on average, from £2.28 to £32.06. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At £13.97 that is £112K to £140K a year per listing.

Average price

£13.97under the $15 to $100 sweet spot

Price range

£2.28–£32.06

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

300K–400K

Units per listing a year

8,000–10,000

Revenue per listing a year

£112K–£140K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #43 within Dental Care. It carries 4,331 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

30.8%

Average rank

#43in Dental Care

Average rating

4.04 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,331per listing

Listings tracked

35

19 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

14Amazon's first-year sales bar

Average brand age

32 months