teeth whitening strips
Launch itA $4.1M/yr market growing +0.0% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£4.1M£4.1M/yr · 4.3M searches
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.97avg listing price — sweet spot $15–$100
Price range
Good£2.28–£32.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Review moat
Bad4,330.66avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, teeth whitening strips is a £4.1M/yr Amazon United Kingdom market (4.3M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jun. Verdict: Launch it — 68/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
teeth whitening strips market data
- Units sold / yr
- 300K–400K
- avg 8,000–10,000/product
- Revenue / yr
- £4.2M–£5.6M
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 30.8%
- Avg brand age
- 32 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
18 flat
Sellers
104
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
21%
- Pdoo24%
- Whites Beaconsfield18%
- Crest17%
- DrDent11%
- MySweetSmile5%
- Waving Palms4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.0% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.6×
Top teeth whitening strips search terms
- teeth whitening strips1.6M/yr
- teeth whitening973K/yr
- crest whitening strips495K/yr
- whitening strips405K/yr
- crest 3d whitestrips198K/yr
- crest whitestrips106K/yr
- tooth whitening77K/yr
- crest teeth whitening strips48K/yr
- teeth whitening strips crest44K/yr
- gleam teeth uk whitening strips42K/yr
Top teeth whitening strips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Whites Beaconsfield Teeth Whitening Strips 28 Strips (14-Day Treatment) Non-Peroxide Formula Enamel-Safe Brighten Teeth Fast Removes Coffee Wine Smoke Stains Safe for Sensitive Teeth
Whites Beaconsfield£9.084.0★2,080 rev
Crest 3D White Advanced Glamorous White Teeth Whitening Toothpaste 3.3 oz Pack of 2
Crest£13.734.4★75 rev
DRDENT Teeth Whitening Strips Professional Strength 21 Treatments (42 Strips) with Mouth Opener Enamel Safe Teeth Whitening Kit for Sensitive Teeth
DrDent£16.704.1★4,701 rev
Crest Toothpaste 3D White Brilliance Vibrant Peppermint 4.1oz (Pack of 3)
Crest£23.814.3★20,143 rev
MySweetSmile 3-in-1 Teeth Whitening Powder 6 Month Supply Removes Years of Coffee Tea Smoking & Ageing Stains Dentist-Approved & Enamel-Safe 2X Indy Best-Buy Winner Fresh Mint Flavour
MySweetSmile£18.523.9★7,378 rev
Newest
by launch date
LUNAR Teeth Whitening Strips 28 Strips Enamel Safe Non Sensitive Formula Non Slip Removes Coffee Wine & Smoking Stains 14 Day Treatment
LUNAR£8.2327 rev
DRDENT Teeth Whitening Strips Professional Strength 21 Treatments (42 Strips) with Mouth Opener Enamel Safe Teeth Whitening Kit for Sensitive Teeth
DrDent£16.704,701 rev
DRDENT Purple Teeth Whitening Strips 21 Treatments - Enamel Safe Whitening - Non Sensitive Formula - Gentle Whitening Care - Pack of 42 Strips
DrDent£19.944,701 rev
Purple Teeth Whitening Strips 16 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening in 7 Days - Whitening Kit for Coffee Wine Stains Removal Mint Flavor
Pdoo£13.184,347 rev
Purple Teeth Whitening Strips 28 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal
Pdoo£18.724,347 rev
Trending
90-day click momentumPurple Teeth Whitening Strips 28 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal
Pdoo£18.724.5★
LUNAR Teeth Whitening Strips 28 Strips Enamel Safe Non Sensitive Formula Non Slip Removes Coffee Wine & Smoking Stains 14 Day Treatment
LUNAR£8.234.2★
DRDENT Teeth Whitening Strips Professional Strength 21 Treatments (42 Strips) with Mouth Opener Enamel Safe Teeth Whitening Kit for Sensitive Teeth
DrDent£16.704.1★
Purple Teeth Whitening Strips 14 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening in 7 Days - Whitening Kit for Coffee Wine Stains Removal Mint Flavor
Pdoo£12.193.8★
Purple Teeth Whitening Strips 10 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal
Pdoo£11.064.5★
What buyers say about teeth whitening strips
What buyers praise and complain about, mined from review topics.What buyers love
“Definitely brighten teeth”
“Excellent product, so happy with the results”
“Easy to put on”
“They are affordable”
“WORKS WELL”
“No nasty taste”
“Clean teeth”
“Works as advertised”
“Works perfectly and not too hard to apply”
“Doesnt make my teeth sensitive either”
What buyers complain about
“Not very effective”
“Did not whiten”
“Overpriced”
“My teeth were bad”
“Slightly difficult to use”
“Very sticky”
“Purple ones are not good”
“Poor quality”
“I have very sensitive teeth”
“doesn't have strong taste”
Top return reasons
Common questions
- Is teeth whitening strips profitable to sell on Amazon United Kingdom?
- The niche generates £4.1M/yr across 35 tracked products. 14 of 19 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Launch it (68/100).
- How competitive is the teeth whitening strips niche?
- 18 brands and 104 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in teeth whitening strips?
- Top complaints mined from reviews: Functionality-Overall, Tooth Brightening, Value For Money. The return rate is 0.1%.
- When does demand for teeth whitening strips peak?
- Demand peaks in Jun; the busiest month runs 1.6× the quietest.
- What does it cost to enter the teeth whitening strips niche?
- Listings span £2.28–£32.06; the average listing price is £13.97 (sweet spot $15–$100). The average incumbent carries 4,331 reviews — the moat a new listing must climb.