Teeth Whitening Strips
PassTeeth Whitening Strips scores 68 out of 100, a Pass. Shoppers spend $4.1M a year here, search demand grew +0.0% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 68 / 100Top 2% of 2,035 Health & Personal Care niches · +20 vs the category median of 4868
- Market size
- £4.1M/yr4.3M searches / yr
- 90-day growth
- +0.0%search demand this quarter
- Competition
- 44%top-5 click share · 18 brands · 104 sellers
Flapen Score
Teeth Whitening Strips against its category
The dotted line is the Health & Personal Care average. Past it, Teeth Whitening Strips is stronger. Inside it, weaker.
Market
The Teeth Whitening Strips market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Teeth Whitening Strips 4.3M times last year and spent an estimated £4.1M. The top 5 brands take 75% of clicks. Demand peaks in Jun. Flapen scores it 68 out of 100, a Pass.
01 · Demand
6.9% of searches ended in a purchase last week.
Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.1M a year.
- Searches, last 12 months
- 4.3M
- Growth, 90 days vs prior 90
- +0.0%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £4.1Ma year
- Peak month
- June1.6× the quietest month
- Top search term
- teeth whitening strips1.6M searches a year
02 · Price
A sale here is worth £13.97.
Listings sell for £13.97 on average, from £2.28 to £32.06. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At £13.97 that is £112K to £140K a year per listing.
- Average price
- £13.97under the $15 to $100 sweet spot
- Price range
- £2.28–£32.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £112K–£140K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #43 within Dental Care. It carries 4,331 reviews at 4.04 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 30.8%
- Average rank
- #43in Dental Care
- Average rating
- 4.04 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,331per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 14 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Teeth Whitening Strips products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Whites Beaconsfield Teeth Whitening Strips 28 Strips (14-Day Treatment) Non-Peroxide Formula Enamel-Safe Brighten Teeth Fast Removes Coffee Wine Smoke Stains Safe for Sensitive Teeth
- Price
- £9.08
- Rating
- 4.0/5
- Reviews
- 2,080
- Age
- 5y ago
Crest 3D White Advanced Glamorous White Teeth Whitening Toothpaste 3.3 oz Pack of 2
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 1y ago
DRDENT Teeth Whitening Strips Professional Strength 21 Treatments (42 Strips) with Mouth Opener Enamel Safe Teeth Whitening Kit for Sensitive Teeth
- Price
- £16.70
- Rating
- 4.1/5
- Reviews
- 4,701
- Age
- 2mo ago
Crest Toothpaste 3D White Brilliance Vibrant Peppermint 4.1oz (Pack of 3)
- Price
- £23.81
- Rating
- 4.3/5
- Reviews
- 20,143
- Age
- 8y ago
MySweetSmile 3-in-1 Teeth Whitening Powder 6 Month Supply Removes Years of Coffee Tea Smoking & Ageing Stains Dentist-Approved & Enamel-Safe 2X Indy Best-Buy Winner Fresh Mint Flavour
- Price
- £18.52
- Rating
- 3.9/5
- Reviews
- 7,378
- Age
- 4y ago
Trending
90-day click momentum
Purple Teeth Whitening Strips 28 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal
- Price
- £18.72
- Rating
- 4.5/5
- Reviews
- 4,347
- Age
- 3mo ago
LUNAR Teeth Whitening Strips 28 Strips Enamel Safe Non Sensitive Formula Non Slip Removes Coffee Wine & Smoking Stains 14 Day Treatment
- Price
- £8.23
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 2mo ago
DRDENT Teeth Whitening Strips Professional Strength 21 Treatments (42 Strips) with Mouth Opener Enamel Safe Teeth Whitening Kit for Sensitive Teeth
- Price
- £16.70
- Rating
- 4.1/5
- Reviews
- 4,701
- Age
- 2mo ago
Purple Teeth Whitening Strips 14 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening in 7 Days - Whitening Kit for Coffee Wine Stains Removal Mint Flavor
- Price
- £12.19
- Rating
- 3.8/5
- Reviews
- 72
- Age
- 4mo ago
Purple Teeth Whitening Strips 10 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal
- Price
- £11.06
- Rating
- 4.5/5
- Reviews
- 4,347
- Age
- 4mo ago
Newest
by launch dateLUNAR Teeth Whitening Strips 28 Strips Enamel Safe Non Sensitive Formula Non Slip Removes Coffee Wine & Smoking Stains 14 Day Treatment
- Price
- £8.23
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 2mo ago
DRDENT Teeth Whitening Strips Professional Strength 21 Treatments (42 Strips) with Mouth Opener Enamel Safe Teeth Whitening Kit for Sensitive Teeth
- Price
- £16.70
- Rating
- 4.1/5
- Reviews
- 4,701
- Age
- 2mo ago
DRDENT Purple Teeth Whitening Strips 21 Treatments - Enamel Safe Whitening - Non Sensitive Formula - Gentle Whitening Care - Pack of 42 Strips
- Price
- £19.94
- Rating
- 4.1/5
- Reviews
- 4,701
- Age
- 2mo ago
Purple Teeth Whitening Strips 16 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening in 7 Days - Whitening Kit for Coffee Wine Stains Removal Mint Flavor
- Price
- £13.18
- Rating
- 4.5/5
- Reviews
- 4,347
- Age
- 3mo ago
Purple Teeth Whitening Strips 28 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal
- Price
- £18.72
- Rating
- 4.5/5
- Reviews
- 4,347
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 flat
Sellers
104
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
21%
- Pdoo24%
- Whites Beaconsfield18%
- Crest17%
- DrDent11%
- MySweetSmile5%
- Waving Palms4%
Demand
Teeth Whitening Strips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.6×
Search terms
Top Teeth Whitening Strips search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- teeth whitening strips1.6M/yr
- teeth whitening973K/yr
- crest whitening strips495K/yr
- whitening strips405K/yr
- crest 3d whitestrips198K/yr
- crest whitestrips106K/yr
- tooth whitening77K/yr
- crest teeth whitening strips48K/yr
- teeth whitening strips crest44K/yr
- gleam teeth uk whitening strips42K/yr
Reviews and returns
What reviews say buyers love and hate about Teeth Whitening Strips
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very effective
Does not work very well
Didn't Work For Me
Did not whiten
Doesn't whiten teeth at all
Yet another teeth whitening fail
Overpriced
Not really worth the price
Waste of money
My teeth were bad
Leaves a sick feeling in my mouth
especially one intended to be put in the mouth
Slightly difficult to use
Difficult to get off
Hard to put on
Love
Definitely brighten teeth
Whitening toothpaste
whitening your teeth
Excellent product, so happy with the results
Good product as expected from this company
Best quality
Easy to put on
Ease of use
easy to read
They are affordable
Good value for money
Money well spent
WORKS WELL
Works very effectively
Seems effective
Return
0.1% Return rate 12% Fixable by listing
Not very effective
Does not work very well
Didn't Work For Me
Did not whiten
Doesn't whiten teeth at all
Yet another teeth whitening fail
I have very sensitive teeth
some made my teeth feel quite sensitive
Not for sensitive teeth
Very sticky
Not sticky
Wont stick
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Teeth Whitening Strips questions
Answered from the same tracked data.