Cooling Towel

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

>1,000%

Conversion, latest week

5.0%

Market size, estimated

£1.1Ma year

Peak month

July117.7× the quietest month

Top search term

cooling towel1.2M searches a year

Listings sell for £10.20 on average, from £3.53 to £20.61. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £10.20 that is £26K to £31K a year per listing.

Average price

£10.20under the $15 to $100 sweet spot

Price range

£3.53–£20.61

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

£26K–£31K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #206 within Hot & Cold Therapies. It carries 6,202 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

85%

Out of stock, average day

5.0%

Average rank

#206in Hot & Cold Therapies

Average rating

4.24 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,202per listing

Listings tracked

33

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months