cooling towel
Launch itA $1.1M/yr market growing >1,000% this quarter with returns at 0.3% — clears our launch bar.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 2.2M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.20avg listing price — sweet spot $15–$100
Price range
Okay£3.53–£20.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,202avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, cooling towel is a £1.1M/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 69/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cooling towel market data
- Units sold / yr
- 80K–100K
- avg 2,500–3,000/product
- Revenue / yr
- £816K–£1.0M
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #206
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 91%
- Out of stock
- 5.0%
- Avg brand age
- 32 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
66
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
21%
- YQXCC45%
- Sukeen10%
- VAKKI9%
- Amazon Basics6%
- Surcotto5%
- WIURGOHA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 117.7×
Top cooling towel search terms
- cooling towel1.2M/yr
- cool towel266K/yr
- cooling towels185K/yr
- cooling towels for hot weather98K/yr
- cold towel71K/yr
- ice towel63K/yr
- cool towels for neck hot weather40K/yr
- cooling towels for neck37K/yr
- stay cool ice towel27K/yr
- cooling neck wrap29K/yr
Top cooling towel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YQXCC 2 Pack Cooling Towels 120x30 cm Ice Cool Microfibre Towel for Neck Soft Breathable for Gym Yoga Golf Running Camping & Hot Weather
YQXCC£9.234.4★14,752 rev
YQXCC Cooling Towels 120x30 cm Ice Cool Microfibre Towel for Neck Soft Breathable for Gym Yoga Golf Running Camping & Hot Weather
YQXCC£8.304.4★5,911 rev
Sukeen Cooling Towel 4 Pack (40x12) Cooling Towels for Neck Cool Down Towel Soft Breathable for Golf Sport Running Gym Workout Camping Fitness Workout & More Activities
Sukeen£14.484.4★34,005 rev
YQXCC 4 Pack Cooling Towels 100x30 cm Ice Cool Microfibre Towel for Neck & Face Soft Breathable for Gym Yoga Golf Running Camping & Hot Weather
YQXCC£11.594.4★3,067 rev
VAKKI Cooling Towel Ice Cold Sports Sweat Towels for Instant Relief Perfect Coolings Scarf Neck Forehead Wristband Bandana Stay Cool from Over Heating During All Kinds of Sport and Exercise
VAKKI£8.294.2★2,184 rev
Newest
by launch date
Cyrank 2PCS Cooling Towel Microfiber Cool Ice Towel for Neck Soft Breathable for Fitness Guys Microfiber Stay Cool (Magenta)
Cyrank£7.763 rev
Amazon Basics Gym Cooling Towels for Neck and Face Working Out 102 cm x 31 cm 4-Pack Black/Gray/Aqua/Navy
Amazon Basics£5.92388 rev
Kukyller Cooling Towel 2PCS 100x30cm Ice Towel with Storage Bottle Sweat Towel for Neck and Face Yoga Sport Running Gym Camping Workout(Green)
Kukyller£8.236 rev
EeGo Cooling Towel 2 Pack Microfiber Chilly Cooling Towel for Neck and Face 39.37 x 11.81 Inch
EeGo£5.1968 rev
5 Packs Cooling Towels for Neck & Face (40x12) Quick-Cooling Microfiber with Waterproof Bag & Carabiner Reusable Breathable Gym for Running Yoga Camping Workout
Generic£14.1272 rev
Trending
90-day click momentum
4 Pack Cooling Towel (40x12) Soft Breathable Chilly Towel Ice Towel Microfiber Towel for Yoga Sport Running Workout Gym Camping Fitness Workout & More Activities(Multicolor)
CADONO£7.784.5★
5 Packs Cooling Towels for Neck & Face (40x12) Quick-Cooling Microfiber with Waterproof Bag & Carabiner Reusable Breathable Gym for Running Yoga Camping Workout
Generic£14.124.1★
Fit-Flip Changing Robe - Microfibre Swim and Surf Poncho
Fit-Flip£19.514.6★
Eono Microfiber Towel Ultra Absorbent Quick Dry Super Light and Compact
Eono£7.794.6★
Cyrank 2PCS Cooling Towel Microfiber Cool Ice Towel for Neck Soft Breathable for Fitness Guys Microfiber Stay Cool (Magenta)
Cyrank£7.763.5★
What buyers say about cooling towel
What buyers praise and complain about, mined from review topics.What buyers love
“It keeps cool”
“Good quality and arrived quickly”
“Good value for money”
“So easy”
“Better than I expected”
“Absolutely love this item perfect for this crazy heat”
“they are effective”
“Very good for those hot summer days”
“The microfiber feels soft, lightweight and breathable, perfect for running, yoga, camping or any tough workout”
“Size perfect, cheap enough, and so handy to have a couple in your bag”
What buyers complain about
“Bags poorly made”
“Too cheap for a reason”
“Strong chemical smell”
“Did not work well”
“Not ice cold”
“Followed the instructions and it doesnt”
“dry in a second”
“the product title is incredibly misleading”
“The material felt like the mesh from the inside of mens swimming shorts”
“There is nothing cooling about it”
Top return reasons
Common questions
- Is cooling towel profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 33 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Launch it (69/100).
- How competitive is the cooling towel niche?
- 20 brands and 66 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in cooling towel?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Smell. The return rate is 0.3%.
- When does demand for cooling towel peak?
- Demand peaks in Jun–Jul; the busiest month runs 117.7× the quietest.
- What does it cost to enter the cooling towel niche?
- Listings span £3.53–£20.61; the average listing price is £10.20 (sweet spot $15–$100). The average incumbent carries 6,202 reviews — the moat a new listing must climb.