Cooling Towel
PassCooling Towel scores 69 out of 100, a Pass. Shoppers spend $1.1M a year here, search demand grew >1,000% this quarter, and returns run at 0.3% of orders.
- Flapen Score
- 69 / 100Top 2% of 2,035 Health & Personal Care niches · +21 vs the category median of 4869
- Market size
- £1.1M/yr2.2M searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 49%top-5 click share · 20 brands · 66 sellers
Flapen Score
Cooling Towel against its category
The dotted line is the Health & Personal Care average. Past it, Cooling Towel is stronger. Inside it, weaker.
Market
The Cooling Towel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cooling Towel 2.2M times last year and spent an estimated £1.1M. The top 5 brands take 75% of clicks. Demand peaks in Jun–Jul. Flapen scores it 69 out of 100, a Pass.
01 · Demand
5.0% of searches ended in a purchase last week.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £1.1Ma year
- Peak month
- July117.7× the quietest month
- Top search term
- cooling towel1.2M searches a year
02 · Price
A sale here is worth £10.20.
Listings sell for £10.20 on average, from £3.53 to £20.61. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £10.20 that is £26K to £31K a year per listing.
- Average price
- £10.20under the $15 to $100 sweet spot
- Price range
- £3.53–£20.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £26K–£31K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #206 within Hot & Cold Therapies. It carries 6,202 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 85%
- Out of stock, average day
- 5.0%
- Average rank
- #206in Hot & Cold Therapies
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,202per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Cooling Towel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
YQXCC 2 Pack Cooling Towels 120x30 cm Ice Cool Microfibre Towel for Neck Soft Breathable for Gym Yoga Golf Running Camping & Hot Weather
- Price
- £9.23
- Rating
- 4.4/5
- Reviews
- 14,752
- Age
- 7y ago
YQXCC Cooling Towels 120x30 cm Ice Cool Microfibre Towel for Neck Soft Breathable for Gym Yoga Golf Running Camping & Hot Weather
- Price
- £8.30
- Rating
- 4.4/5
- Reviews
- 5,911
- Age
- 7y ago
Sukeen Cooling Towel 4 Pack (40x12) Cooling Towels for Neck Cool Down Towel Soft Breathable for Golf Sport Running Gym Workout Camping Fitness Workout & More Activities
- Price
- £14.48
- Rating
- 4.4/5
- Reviews
- 34,005
- Age
- 9y ago
YQXCC 4 Pack Cooling Towels 100x30 cm Ice Cool Microfibre Towel for Neck & Face Soft Breathable for Gym Yoga Golf Running Camping & Hot Weather
- Price
- £11.59
- Rating
- 4.4/5
- Reviews
- 3,067
- Age
- 4y ago
VAKKI Cooling Towel Ice Cold Sports Sweat Towels for Instant Relief Perfect Coolings Scarf Neck Forehead Wristband Bandana Stay Cool from Over Heating During All Kinds of Sport and Exercise
- Price
- £8.29
- Rating
- 4.2/5
- Reviews
- 2,184
- Age
- 9y ago
Trending
90-day click momentum
4 Pack Cooling Towel (40x12) Soft Breathable Chilly Towel Ice Towel Microfiber Towel for Yoga Sport Running Workout Gym Camping Fitness Workout & More Activities(Multicolor)
- Price
- £7.78
- Rating
- 4.5/5
- Reviews
- 3,025
- Age
- 2y ago
5 Packs Cooling Towels for Neck & Face (40x12) Quick-Cooling Microfiber with Waterproof Bag & Carabiner Reusable Breathable Gym for Running Yoga Camping Workout
- Price
- £14.12
- Rating
- 4.1/5
- Reviews
- 72
- Age
- 1y ago
Fit-Flip Changing Robe - Microfibre Swim and Surf Poncho
- Price
- £19.51
- Rating
- 4.6/5
- Reviews
- 2,764
- Age
- 6y ago
Eono Microfiber Towel Ultra Absorbent Quick Dry Super Light and Compact
- Price
- £7.79
- Rating
- 4.6/5
- Reviews
- 20,625
- Age
- 7y ago
Cyrank 2PCS Cooling Towel Microfiber Cool Ice Towel for Neck Soft Breathable for Fitness Guys Microfiber Stay Cool (Magenta)
- Price
- £7.76
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago
Newest
by launch dateCyrank 2PCS Cooling Towel Microfiber Cool Ice Towel for Neck Soft Breathable for Fitness Guys Microfiber Stay Cool (Magenta)
- Price
- £7.76
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago
Amazon Basics Gym Cooling Towels for Neck and Face Working Out 102 cm x 31 cm 4-Pack Black/Gray/Aqua/Navy
- Price
- £5.92
- Rating
- 4.3/5
- Reviews
- 388
- Age
- 1y ago
Kukyller Cooling Towel 2PCS 100x30cm Ice Towel with Storage Bottle Sweat Towel for Neck and Face Yoga Sport Running Gym Camping Workout(Green)
- Price
- £8.23
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 1y ago
EeGo Cooling Towel 2 Pack Microfiber Chilly Cooling Towel for Neck and Face 39.37 x 11.81 Inch
- Price
- £5.19
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 1y ago
5 Packs Cooling Towels for Neck & Face (40x12) Quick-Cooling Microfiber with Waterproof Bag & Carabiner Reusable Breathable Gym for Running Yoga Camping Workout
- Price
- £14.12
- Rating
- 4.1/5
- Reviews
- 72
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
66
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
21%
- YQXCC45%
- Sukeen10%
- VAKKI9%
- Amazon Basics6%
- Surcotto5%
- WIURGOHA4%
Demand
Cooling Towel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 117.7×
Search terms
Top Cooling Towel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cooling towel1.2M/yr
- cool towel266K/yr
- cooling towels185K/yr
- cooling towels for hot weather98K/yr
- cold towel71K/yr
- ice towel63K/yr
- cool towels for neck hot weather40K/yr
- cooling towels for neck37K/yr
- stay cool ice towel27K/yr
- cooling neck wrap29K/yr
Reviews and returns
What reviews say buyers love and hate about Cooling Towel
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bags poorly made
Poor quality compared to microfiber towels from decathlon for example
Not good quality
Too cheap for a reason
at least half of the price
Not worth the full amount
Strong chemical smell
the smell didnt linger
Awful smell
Did not work well
Didn't work
Didnt work as expected
Not ice cold
Was expecting it to be a lot colder
Not all that cold really either
Love
It keeps cool
Does warm obviously
Brilliant, best thing for the heat
Good quality and arrived quickly
Seem well made
surprisingly good quality
Good value for money
Good value
Fair price
So easy
Easy to carry in your bag
Very handy
Better than I expected
As described
Just what we needed
Return
0.3% Return rate 29% Fixable by listing
Did not work well
Didn't work
Didnt work as expected
the product title is incredibly misleading
Didn't do job as advertised
Not like as advertised
Bags poorly made
Poor quality compared to microfiber towels from decathlon for example
Not good quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cooling Towel questions
Answered from the same tracked data.