68
teeth whitening strips
Launch itA $4.1M/yr market growing +0.0% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£4.1M£4.1M/yr · 4.3M searches
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.97avg listing price — sweet spot $15–$100
Price range
Good£2.28–£32.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Review moat
Bad4,330.66avg incumbent reviews — the moat a new listing must climb
Signals Out of Stock