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sad lamp
Worth a lookShows a sweet-spot price point ($25.71 avg), but soft demand (-67.8% this quarter) keeps it on the watch list.
Avg price
Incredible£25.71avg listing price — sweet spot $15–$100
Price range
Great£7.36–£70.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good700.56avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Good£367K£367K/yr · 1.0M searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-67.8%90-day search growth — must beat 0% to launch