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Sad Lamp

Maybe

Products sell for $25.71 on average, inside the sweet spot. But demand is soft, at -67.8% this quarter, so Sad Lamp is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£367K/yr1.0M searches / yr
90-day growth
-67.8%search demand this quarter
Competition
47%top-5 click share · 28 brands · 51 sellers

Flapen Score

Sad Lamp against its category

The dotted line is the Health & Personal Care average. Past it, Sad Lamp is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sad Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sad Lamp 1.0M times last year and spent an estimated £367K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -67.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £367K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-67.8%
Conversion, latest week
1.4%
Market size, estimated
£367Ka year
Peak month
November12.5× the quietest month
Top search term
sad lamp460K searches a year

02 · Price

A sale here is worth £25.71.

Listings sell for £25.71 on average, from £7.36 to £70.77. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £25.71 that is £19K to £26K a year per listing.

Average price
£25.71inside the $15 to $100 sweet spot
Price range
£7.36–£70.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£19K–£26K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #22 within Alternative Medicine. It carries 701 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#22in Alternative Medicine
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
701per listing
Listings tracked
32

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Sad Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£37K£55K£73K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

51

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

47%

Top 20: 88%

Open market

42%

  • Easysleep20%
  • Sotipevs14%
  • Lumie7%
  • Beurer6%
  • Caromolly6%
  • Cuiwos5%

Demand

Sad Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.5×

Search terms

Top Sad Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sad lamp460K/yr
  • sad65K/yr
  • daylight lamp75K/yr
  • sun lamp57K/yr
  • sunlight lamp39K/yr
  • sad light68K/yr
  • sad light therapy lamp76K/yr
  • light therapy20K/yr
  • light therapy lamp34K/yr
  • sad lamp 10000 lux16K/yr

Reviews and returns

What reviews say buyers love and hate about Sad Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.28

Breaks quickly

Broke immediately

Broke after one use

Brightness/Shine/Glow10%+1.85

it didn't feel bright

not bright enough

Too bright

Quality-Overall4%+0.26

quality issues with this lamp

Not great quality

dissapointing build quality

Value For Money4%+0.39

Rather expensive,

not a lot for the price

waste of money

Size-Overall4%+0.22

The cord is long

bigger than expected so I shouldn't lose it

Small

Love

Brightness/Shine/Glow34%+1.85

Bright light

Nice and bright

Bright light

Quality-Overall9%+0.26

Very happy with light quality

Excellent product

A very good quality lamp

Value For Money7%+0.39

Good price

Great value

Great value

Ease Of Use6%+0.51

Good for everyday use

Easy to use

Easy to take from one place to the other for every one in the family to use it

Design-Overall4%+0.21

The lamp is lovely design

well designed

Nice sleek design

Return

2.8% Return rate 15% Fixable by listing

Functionality-Overall20%█▆▇█▄▆

Didn't work for me

This lamp doesnt work well at all

It has now completely stopped working no matter where I plug it in or how I wiggle the cable about

Brightness/Shine/Glow20%▆▇█▅▇▇

it didn't feel bright

not bright enough

Too bright

Defective Material/Parts7%▄▅▅▄█▄
Size-Overall7%█▇▅▆▃▆

The cord is long

bigger than expected so I shouldn't lose it

Small

Advertised Vs Actual Product5%▅▄▄█▇▅

False advertising

Unlike the photos

unlike the photos

FAQ

Common Sad Lamp questions

Answered from the same tracked data.