Is sad lamp profitable to sell on Amazon United Kingdom?

The niche generates £367K/yr across 32 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -67.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the sad lamp niche?

28 brands and 51 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in sad lamp?

Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Quality-Overall. The return rate is 2.8%.

When does demand for sad lamp peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 12.5× the quietest.

What does it cost to enter the sad lamp niche?

Listings span £7.36–£70.77; the average listing price is £25.71 (sweet spot $15–$100). The average incumbent carries 701 reviews — the moat a new listing must climb.

sad lamp

Worth a look

Shows a sweet-spot price point ($25.71 avg), but soft demand (-67.8% this quarter) keeps it on the watch list.

Avg price

Incredible£25.71

avg listing price — sweet spot $15–$100

Price range

Great£7.36–£70.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great53%

top-5 brand share — no brand owns this niche

Review moat

Good700.56

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.8%

return rate — above 5% kills the launch gate

Market size

Good£367K

£367K/yr · 1.0M searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-67.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, sad lamp is a £367K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

sad lamp market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: £771K–£1.0M; units × avg price
Conversion rate: 1.4%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 9.0%
Avg brand age: 33 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 falling

Sellers

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

47%

Top 20: 88%

Open market

42%

Easysleep20%
Sotipevs14%
Lumie7%
Beurer6%
Caromolly6%
Cuiwos5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -67.8% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.5×

Open Trend

Top sad lamp search terms

sad lamp460K/yr -79.9%2.1% conv.
sad65K/yr -10.4%0.0% conv.
daylight lamp75K/yr -55.7%0.8% conv.
sun lamp57K/yr -59.8%2.1% conv.
sunlight lamp39K/yr -56.8%1.6% conv.
sad light68K/yr -68.1%1.6% conv.
sad light therapy lamp76K/yr -89.3%1.3% conv.
light therapy20K/yr -46.7%0.5% conv.
light therapy lamp34K/yr -68.8%1.4% conv.
sad lamp 10000 lux16K/yr -63.6%3.7% conv.

All search terms

Top sad lamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Easysleep Therapy Lights Lamp Sun 10000 Lux for Depression LED UV Free Spectrum Sad Therapy Lights Box with 6 Timer 10 Brightness Levels Memory Function

Easysleep£18.124.6★420 rev

SAD Lamp - 15000 Lux Light Therapy with 3 Color Temperature 6 Timer Memory Function Touch Control for Office/Desk/Home/Sleep

Sotipevs£19.994.3★728 rev

Lumie Vitamin L Slim Light Box for Effective SAD Light Therapy White

Lumie£55.414.6★2,395 rev

Beurer£30.734.4★1,903 rev

Caromolly SAD Lamp 360 UV-Free SAD Light 10000 LUX Light Therapy Lamp for Seasonal Affective Disorder 3 Color Temperature & 5 Brightness Touch Control Happy Lamp for Office/Desk/Home/Sleep

Caromolly£26.174.4★243 rev

Newest

by launch date

OHFAMO SAD Lamp UV-Free Light Therapy Lamp with 5 Brightness Levels Portable SAD Light with 3 Colors Temperature Touch Control Daylight Lamp with 6 Timer Settings for Home Office & Sleep

OHFAMO£18.942 rev

4mo ago

SAD Lamp 12 inch - 15000 Lux Light Therapy with 3 Color Temperature Off/ON Timer Memory Function Touch Control for Office/Desk/Home/Sleep

Sotipevs£34.16728 rev

8mo ago

PopuLike SAD Lamp 20000 Lux Light Therapy Lamp with Remote Control 360 Effective Field 3 Color Temperature 4 Timers & 5 Brightness UV Free Sun Light Lamp for Office/Desk/Home/Sleep

PopuLike£24.746 rev

9mo ago

LQIKARL SAD Lamp 360 UV-Free SAD Light >10000LUX Light Therapy Lamp 3 Color Temperature & 4 Brightness & 4 Timers Touch & Remote Control Happy Sun Lamp Daylight for Office/Desk[Energy Class F]

LQIKARL£21.3947 rev

9mo ago

Caldarax SAD Lamp 15000 Lux Sunlight Therapy Lamp UV Free for Depression 3 Color Temperature 5-Level Dimming 6 Timer SAD Light with Memory Function & Touch Control for Home/Office/Sleep

Caldarax£16.8330 rev

10mo ago

What buyers say about sad lamp

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow34%

“Bright light”

Quality-Overall9%

“Very happy with light quality”

Value For Money7%

“Good price”

Ease Of Use6%

“Good for everyday use”

Design-Overall4%

“The lamp is lovely design”

Advertised Vs Actual Product3%

“Works as advertised”

Assembly/Installation3%

“Easy to assemble”

Size-Overall3%

“This really fits the bill nicely: its small”

Color3%

“such good colours”

Remote Control2%

“The remote works good too”

What buyers complain about

Durability21%

“Breaks quickly”

Brightness/Shine/Glow10%

“it didn't feel bright”

Quality-Overall4%

“quality issues with this lamp”

Value For Money4%

“Rather expensive,”

Size-Overall4%

“The cord is long”

Remote Control4%

“the remote is rubbish”

Functionality-Overall4%

“Didn't work for me”

Strength2%

“flimsy”

Advertised Vs Actual Product2%

“False advertising”

Noise Level2%

“Why does it keep playing bird noises at random”

Top return reasons

Functionality-Overall20%

Brightness/Shine/Glow20%

Defective Material/Parts7%

Size-Overall7%

Advertised Vs Actual Product5%

Quality-Overall5%

Remote Control3%

Alarm/Timer Accuracy3%

Touch/Button Controls3%

Charging2%

Common questions

Is sad lamp profitable to sell on Amazon United Kingdom?: The niche generates £367K/yr across 32 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -67.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the sad lamp niche?: 28 brands and 51 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in sad lamp?: Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Quality-Overall. The return rate is 2.8%.
When does demand for sad lamp peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 12.5× the quietest.
What does it cost to enter the sad lamp niche?: Listings span £7.36–£70.77; the average listing price is £25.71 (sweet spot $15–$100). The average incumbent carries 701 reviews — the moat a new listing must climb.