Razors for Men
Razors for Men clears our launch bar: a $2.0M/yr market growing +9.8% this quarter with returns at 0.2%.
Flapen Score
Is Razors for Men profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Razors for Men is a £2.0M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Dec. Verdict: Launch it — 63/100.
Razors for Men: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +9.8% over the last 90 days and 7.9% of searches end in a purchase.
£2.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 47 products
Top Razors for Men products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Gillette Fusion5 Razor for Men with Precision Trimmer 1 Handle Plus 10 Blade Refills 5-Blade System for Close Long-Lasting Shave Lubrastrip for Smooth Glide
- Price
- £19.48
- Rating
- 4.6/5
- Reviews
- 13,847
- Age
- 3y ago
Wilkinson Sword Xtreme 3 Sensitive Mens Disposable Razors Great Addition to Wash Bags for Mens Grooming Great Shavers for Routine Shaving 8 Pack
- Price
- £4.04
- Rating
- 4.6/5
- Reviews
- 9,138
- Age
- 15y ago
Gillette Fusion5 Razor and Refills for Men - 1 Handle Plus 12 Razor Blades with Lubrastrip for a Close Shave
- Price
- £22.10
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 1y ago
BIC Flex 3 Disposable Razors for Men - Triple Blade Light Handle Razor Blades - Pack of 4
- Price
- £1.98
- Rating
- 4.5/5
- Reviews
- 5,797
- Age
- 10y ago
by Amazon Mens 5-Blade Razor Shaving Handle + 5 Refills Dual Lubrification for Sensitive Skin
- Price
- £6.51
- Rating
- 4.2/5
- Reviews
- 2,072
- Age
- 5y ago
Trending
90-day click momentum
Wilkinson Sword Hydro 5 Razors for Men Skin Hydration Carbon Coated Blades Mens Shaver Razor Handle plus 1 Blade Refill
- Price
- £4.92
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 6mo ago
Wilkinson Sword Quattro Razors for Men Value Pack Diamond Coated 4 Blades Mens Shaver Razor Handle Plus 9 Blade Refills
- Price
- £9.72
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 6mo ago
Wilkinson Sword Hydro 5 Razors for Men Value Pack Skin Hydration Carbon Coated Blades Mens Shaver Razor Handle Plus 13 Blade Refills
- Price
- £14.85
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 6mo ago
GilletteLabs with Exfoliating Bar Razor for Men Champion Gold Edition 1 Handle - 3 Blades Includes Premium Magnetic Stand
- Price
- £18.45
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 8mo ago
Gillette Fusion5 Razor and Refills for Men - 1 Handle Plus 12 Razor Blades with Lubrastrip for a Close Shave
- Price
- £22.10
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 1y ago
Newest
by launch dateWilkinson Sword Hydro 5 Razors for Men Skin Hydration Carbon Coated Blades Mens Shaver Razor Handle plus 1 Blade Refill
- Price
- £4.92
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 6mo ago
Wilkinson Sword Quattro Razors for Men Value Pack Diamond Coated 4 Blades Mens Shaver Razor Handle Plus 9 Blade Refills
- Price
- £9.72
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 6mo ago
Wilkinson Sword Hydro 5 Razors for Men Value Pack Skin Hydration Carbon Coated Blades Mens Shaver Razor Handle Plus 13 Blade Refills
- Price
- £14.85
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 6mo ago
GilletteLabs with Exfoliating Bar Razor for Men Champion Gold Edition 1 Handle - 3 Blades Includes Premium Magnetic Stand
- Price
- £18.45
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 8mo ago
Gillette Fusion5 Razor and Refills for Men - 1 Handle Plus 12 Razor Blades with Lubrastrip for a Close Shave
- Price
- £22.10
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
9 rising
Sellers
210
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
36%
Top 20: 76%
Open market
2%
- Gillette46%
- Wilkinson Sword29%
- BIC7%
- Harry's6%
- by Amazon6%
- GilletteLabs3%
- Open — no brand owns it (3 brands, 2%)
Razors for Men demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Dec · busiest ÷ quietest = 1.8×
Top Razors for Men search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- razors for men687K/yr
- gillette razors for men297K/yr
- gillette205K/yr
- mens razors for shaving192K/yr
- mens razor154K/yr
- mens razors109K/yr
- gillette razor71K/yr
- gillette razors44K/yr
- razor men26K/yr
- gilette27K/yr
What reviews say buyers love and hate about Razors for Men
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Clean shave”
“Money well spent”
“Good Quality Blades”
“Sharp and smooth cut”
“As advertised”
What buyers complain about
68% of reviews“Shocked at reduced quality”
“face cuts”
“Over priced”
“don't stay as sharp”
“Broke two of those after minor falls in the shower”
Razors for Men return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Razors for Men questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
