Razors for Men

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+9.8%

Conversion, latest week

7.9%

Market size, estimated

£2.0Ma year

Peak month

December1.8× the quietest month

Top search term

razors for men687K searches a year

Listings sell for £12.90 on average, from £1.77 to £31.55. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £12.90 that is £39K to £52K a year per listing.

Average price

£12.90under the $15 to $100 sweet spot

Price range

£1.77–£31.55

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

£39K–£52K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #43 within Shaving & Hair Removal. It carries 4,549 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

98%

Out of stock, average day

0.8%

Average rank

#43in Shaving & Hair Removal

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,549per listing

Listings tracked

47

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

7Amazon's first-year sales bar

Average brand age

40 months