Razors for Men
MaybeReturns run at only 0.2% of orders. But the top 5 brands take 95% of clicks, so Razors for Men is a Maybe.
- Flapen Score
- 63 / 100Top 5% of 2,035 Health & Personal Care niches · +15 vs the category median of 4863
- Market size
- £2.0M/yr2.0M searches / yr
- 90-day growth
- +9.8%search demand this quarter
- Competition
- 36%top-5 click share · 9 brands · 210 sellers
Flapen Score
Razors for Men against its category
The dotted line is the Health & Personal Care average. Past it, Razors for Men is stronger. Inside it, weaker.
Market
The Razors for Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Razors for Men 2.0M times last year and spent an estimated £2.0M. The top 5 brands take 95% of clicks. Demand peaks in Oct–Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
7.9% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- +9.8%
- Conversion, latest week
- 7.9%
- Market size, estimated
- £2.0Ma year
- Peak month
- December1.8× the quietest month
- Top search term
- razors for men687K searches a year
02 · Price
A sale here is worth £12.90.
Listings sell for £12.90 on average, from £1.77 to £31.55. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £12.90 that is £39K to £52K a year per listing.
- Average price
- £12.90under the $15 to $100 sweet spot
- Price range
- £1.77–£31.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £39K–£52K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #43 within Shaving & Hair Removal. It carries 4,549 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 98%
- Out of stock, average day
- 0.8%
- Average rank
- #43in Shaving & Hair Removal
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,549per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 7 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Razors for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gillette Fusion5 Razor for Men with Precision Trimmer 1 Handle Plus 10 Blade Refills 5-Blade System for Close Long-Lasting Shave Lubrastrip for Smooth Glide
- Price
- £19.48
- Rating
- 4.6/5
- Reviews
- 13,847
- Age
- 3y ago
Wilkinson Sword Xtreme 3 Sensitive Mens Disposable Razors Great Addition to Wash Bags for Mens Grooming Great Shavers for Routine Shaving 8 Pack
- Price
- £4.04
- Rating
- 4.6/5
- Reviews
- 9,138
- Age
- 15y ago
Gillette Fusion5 Razor and Refills for Men - 1 Handle Plus 12 Razor Blades with Lubrastrip for a Close Shave
- Price
- £22.10
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 1y ago
BIC Flex 3 Disposable Razors for Men - Triple Blade Light Handle Razor Blades - Pack of 4
- Price
- £1.98
- Rating
- 4.5/5
- Reviews
- 5,797
- Age
- 10y ago
by Amazon Mens 5-Blade Razor Shaving Handle + 5 Refills Dual Lubrification for Sensitive Skin
- Price
- £6.51
- Rating
- 4.2/5
- Reviews
- 2,072
- Age
- 5y ago
Trending
90-day click momentum
Wilkinson Sword Hydro 5 Razors for Men Skin Hydration Carbon Coated Blades Mens Shaver Razor Handle plus 1 Blade Refill
- Price
- £4.92
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 6mo ago
Wilkinson Sword Quattro Razors for Men Value Pack Diamond Coated 4 Blades Mens Shaver Razor Handle Plus 9 Blade Refills
- Price
- £9.72
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 6mo ago
Wilkinson Sword Hydro 5 Razors for Men Value Pack Skin Hydration Carbon Coated Blades Mens Shaver Razor Handle Plus 13 Blade Refills
- Price
- £14.85
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 6mo ago
GilletteLabs with Exfoliating Bar Razor for Men Champion Gold Edition 1 Handle - 3 Blades Includes Premium Magnetic Stand
- Price
- £18.45
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 8mo ago
Gillette Fusion5 Razor and Refills for Men - 1 Handle Plus 12 Razor Blades with Lubrastrip for a Close Shave
- Price
- £22.10
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 1y ago
Newest
by launch dateWilkinson Sword Hydro 5 Razors for Men Skin Hydration Carbon Coated Blades Mens Shaver Razor Handle plus 1 Blade Refill
- Price
- £4.92
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 6mo ago
Wilkinson Sword Quattro Razors for Men Value Pack Diamond Coated 4 Blades Mens Shaver Razor Handle Plus 9 Blade Refills
- Price
- £9.72
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 6mo ago
Wilkinson Sword Hydro 5 Razors for Men Value Pack Skin Hydration Carbon Coated Blades Mens Shaver Razor Handle Plus 13 Blade Refills
- Price
- £14.85
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 6mo ago
GilletteLabs with Exfoliating Bar Razor for Men Champion Gold Edition 1 Handle - 3 Blades Includes Premium Magnetic Stand
- Price
- £18.45
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 8mo ago
Gillette Fusion5 Razor and Refills for Men - 1 Handle Plus 12 Razor Blades with Lubrastrip for a Close Shave
- Price
- £22.10
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
9 rising
Sellers
210
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
36%
Top 20: 76%
Open market
2%
- Gillette46%
- Wilkinson Sword29%
- BIC7%
- Harry's6%
- by Amazon6%
- GilletteLabs3%
- Open — no brand owns it (3 brands, 2%)
Demand
Razors for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Razors for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- razors for men687K/yr
- gillette razors for men297K/yr
- gillette205K/yr
- mens razors for shaving192K/yr
- mens razor154K/yr
- mens razors109K/yr
- gillette razor71K/yr
- gillette razors44K/yr
- razor men26K/yr
- gilette27K/yr
Reviews and returns
What reviews say buyers love and hate about Razors for Men
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Shocked at reduced quality
Garbage
Bad Quality
face cuts
it does not cut
it doesn't cut well
Over priced
VERY pricey
Too expensive
don't stay as sharp
not as sharp as others are
These blades are very blunt
Broke two of those after minor falls in the shower
wears out in around 1.5-2 months
They don't last as log as they say
Love
Clean shave
Clean shave
Comfortable shave
Money well spent
Excellent Value for Money
Fair price
Good Quality Blades
good quality blades at good price
Excellent product
Sharp and smooth cut
Very sharp blades
Razor sharp
As advertised
As described
Does exactly what it says
Return
0.2% Return rate 20% Fixable by listing
it barely works
for me it did not work
No good not fit for purpose
Faulty not charging
no longer charges
Failure to charger
Misleading image
Wrong description
False Advertising
Shocked at reduced quality
Garbage
Bad Quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Razors for Men questions
Answered from the same tracked data.