razors for men
Launch itA $2.0M/yr market growing +9.8% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible£2.0M£2.0M/yr · 2.0M searches
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Avg price
Good£12.90avg listing price — sweet spot $15–$100
Price range
Good£1.77–£31.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,549avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, razors for men is a £2.0M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Dec. Verdict: Launch it — 63/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
razors for men market data
- Units sold / yr
- 125K–150K
- avg 3,000–4,000/product
- Revenue / yr
- £1.6M–£1.9M
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 83%
- Out of stock
- 0.8%
- Avg brand age
- 40 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
9 rising
Sellers
210
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
36%
Top 20: 76%
Open market
2%
- Gillette46%
- Wilkinson Sword29%
- BIC7%
- Harry's6%
- by Amazon6%
- GilletteLabs3%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 1.8×
Top razors for men search terms
- razors for men687K/yr
- gillette razors for men297K/yr
- gillette205K/yr
- mens razors for shaving192K/yr
- mens razor154K/yr
- mens razors109K/yr
- gillette razor71K/yr
- gillette razors44K/yr
- razor men26K/yr
- gilette27K/yr
Top razors for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette Fusion5 Razor for Men with Precision Trimmer 1 Handle Plus 10 Blade Refills 5-Blade System for Close Long-Lasting Shave Lubrastrip for Smooth Glide
Gillette£19.484.6★13,847 rev
Wilkinson Sword Xtreme 3 Sensitive Mens Disposable Razors Great Addition to Wash Bags for Mens Grooming Great Shavers for Routine Shaving 8 Pack
Wilkinson Sword£4.044.6★9,138 rev
Gillette Fusion5 Razor and Refills for Men - 1 Handle Plus 12 Razor Blades with Lubrastrip for a Close Shave
Gillette£22.104.7★514 rev
BIC Flex 3 Disposable Razors for Men - Triple Blade Light Handle Razor Blades - Pack of 4
BIC£1.984.5★5,797 rev
by Amazon Mens 5-Blade Razor Shaving Handle + 5 Refills Dual Lubrification for Sensitive Skin
by Amazon£6.514.2★2,072 rev
Newest
by launch date
Wilkinson Sword Hydro 5 Razors for Men Skin Hydration Carbon Coated Blades Mens Shaver Razor Handle plus 1 Blade Refill
Wilkinson Sword£4.92392 rev
Wilkinson Sword Quattro Razors for Men Value Pack Diamond Coated 4 Blades Mens Shaver Razor Handle Plus 9 Blade Refills
Wilkinson Sword£9.7271 rev
Wilkinson Sword Hydro 5 Razors for Men Value Pack Skin Hydration Carbon Coated Blades Mens Shaver Razor Handle Plus 13 Blade Refills
Wilkinson Sword£14.85392 rev
GilletteLabs with Exfoliating Bar Razor for Men Champion Gold Edition 1 Handle - 3 Blades Includes Premium Magnetic Stand
Gillette£18.45170 rev
Gillette Fusion5 Razor and Refills for Men - 1 Handle Plus 12 Razor Blades with Lubrastrip for a Close Shave
Gillette£22.10514 rev
Trending
90-day click momentumWilkinson Sword Hydro 5 Razors for Men Skin Hydration Carbon Coated Blades Mens Shaver Razor Handle plus 1 Blade Refill
Wilkinson Sword£4.924.5★
Wilkinson Sword Quattro Razors for Men Value Pack Diamond Coated 4 Blades Mens Shaver Razor Handle Plus 9 Blade Refills
Wilkinson Sword£9.724.2★
Wilkinson Sword Hydro 5 Razors for Men Value Pack Skin Hydration Carbon Coated Blades Mens Shaver Razor Handle Plus 13 Blade Refills
Wilkinson Sword£14.854.5★
GilletteLabs with Exfoliating Bar Razor for Men Champion Gold Edition 1 Handle - 3 Blades Includes Premium Magnetic Stand
Gillette£18.454.7★
Gillette Fusion5 Razor and Refills for Men - 1 Handle Plus 12 Razor Blades with Lubrastrip for a Close Shave
Gillette£22.104.7★
What buyers say about razors for men
What buyers praise and complain about, mined from review topics.What buyers love
“Clean shave”
“Money well spent”
“Good Quality Blades”
“Sharp and smooth cut”
“As advertised”
“easy to handle”
“Smooth Shave”
“The build feels durable too”
“Comfortable”
“Effective”
What buyers complain about
“Shocked at reduced quality”
“face cuts”
“Over priced”
“don't stay as sharp”
“Broke two of those after minor falls in the shower”
“Super sensitive on the skin”
“Misleading image”
“it barely works”
“they fall a bit short”
“Faulty not charging”
Top return reasons
Common questions
- Is razors for men profitable to sell on Amazon United Kingdom?
- The niche generates £2.0M/yr across 47 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Launch it (63/100).
- How competitive is the razors for men niche?
- 9 brands and 210 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in razors for men?
- Top complaints mined from reviews: Quality-Overall, Cutting/Trimming, Value For Money. The return rate is 0.2%.
- When does demand for razors for men peak?
- Demand peaks in Oct–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the razors for men niche?
- Listings span £1.77–£31.55; the average listing price is £12.90 (sweet spot $15–$100). The average incumbent carries 4,549 reviews — the moat a new listing must climb.