60
razor blades
Launch itA $4.6M/yr market growing +6.2% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible£4.6M£4.6M/yr · 2.8M searches
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.02avg listing price — sweet spot $15–$100
Price range
Good£3.60–£35.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,658.36avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand