Razor Blades
Razor Blades clears our launch bar: a $4.6M/yr market growing +6.2% this quarter with returns at 0.2%.
Flapen Score
Is Razor Blades profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Razor Blades is a £4.6M/yr Amazon United Kingdom market (2.8M searches/yr). The top 5 brands hold 98% of demand. Verdict: Launch it — 60/100.
Razor Blades: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +6.2% over the last 90 days and 11.0% of searches end in a purchase.
£4.6M
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 25 products
Top Razor Blades products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Gillette Fusion5 Razor Blade Refills for Men 11 Count - 5 Anti-Friction Blades System Precision Trimmer Up to 20 Shaves per Refill Enhanced Lubrastrip Facial Contour Comfort
- Price
- £18.08
- Rating
- 4.7/5
- Reviews
- 13,858
- Age
- 3y ago
Gillette Fusion5 Mens Razor - 12 Blades Engineered with Antifriction Blades for Up to 20 Shaves Per Blade Refill
- Price
- £19.40
- Rating
- 4.6/5
- Reviews
- 1,255
- Age
- 1y ago
Derby Extra Double Edge Safety Razor Blades 100 Count
- Price
- £4.86
- Rating
- 4.5/5
- Reviews
- 7,297
- Age
- 9y ago
Gillette Fusion5 Razor Blades Men Pack of 8 Razor Blade Refills with Precision Trimmer 5 Anti-Friction Blades
- Price
- £14.15
- Rating
- 4.6/5
- Reviews
- 6,615
- Age
- 3y ago
Gillette Fusion5 Razor Blades Men Pack of 16 Razor Blade Refills with Precision Trimmer 5 Anti-Friction Blades (Packaging May Vary)
- Price
- £25.25
- Rating
- 4.6/5
- Reviews
- 5,298
- Age
- 3y ago
Trending
90-day click momentum
Beauthink Razor Blade Refills Compatible with Gillette Mach 3 Mens Shaver Replacement Blades with Double Lubrication Strip for Smooth Shave 8Pcs
- Price
- £7.92
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 6mo ago
Gillette Fusion5 Mens Razor - 12 Blades Engineered with Antifriction Blades for Up to 20 Shaves Per Blade Refill
- Price
- £19.40
- Rating
- 4.6/5
- Reviews
- 1,255
- Age
- 1y ago
Gillette Mach3 3-Bladed Razor 20 Razor Blade Refills with Blade Cover
- Price
- £22.91
- Rating
- 4.6/5
- Reviews
- 10,859
- Age
- 6mo ago
Gillette Fusion5 Mens Razor Refill Cartridges 12 Count - Engineered with Antifriction Blades for Up to 20 Shaves Per Refill Includes Blade Cover
- Price
- £19.99
- Rating
- 4.6/5
- Reviews
- 6,615
- Age
- 1y ago
King C Gillette Mens Double Edge Safety Razor Blades Quality Stainless Steel Coated with Platinum for Durability and Anti-friction Coating for Comfort Includes 100 Blades
- Price
- £10.49
- Rating
- 4.6/5
- Reviews
- 171
- Age
- 10mo ago
Newest
by launch dateBeauthink Razor Blade Refills Compatible with Gillette Mach 3 Mens Shaver Replacement Blades with Double Lubrication Strip for Smooth Shave 8Pcs
- Price
- £7.92
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 6mo ago
Gillette Mach3 3-Bladed Razor 20 Razor Blade Refills with Blade Cover
- Price
- £22.91
- Rating
- 4.6/5
- Reviews
- 10,859
- Age
- 6mo ago
Razor Blades Compatible with Gillette Fusion 5 5-Layer Shaving Blades Refill Set Dual-Layer Lubrication Strips Designed to Deliver an Ultra-Close & Smooth Shaving Colour May Vary (16)
- Price
- £9.93
- Rating
- 3.6/5
- Reviews
- 286
- Age
- 10mo ago
King C Gillette Mens Double Edge Safety Razor Blades Quality Stainless Steel Coated with Platinum for Durability and Anti-friction Coating for Comfort Includes 100 Blades
- Price
- £10.49
- Rating
- 4.6/5
- Reviews
- 171
- Age
- 10mo ago
Gillette Fusion5 Razor and Refills for Men - 1 Handle Plus 12 Razor Blades with Lubrastrip for a Close Shave
- Price
- £22.10
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 flat
Sellers
18
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
49%
Top 20: 94%
Open market
1%
- Gillette80%
- Derby9%
- Evapure4%
- Wilkinson Sword2%
- Amazon Basics2%
- Beauthink1%
- Open — no brand owns it (1 brand, 1%)
Razor Blades demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Razor Blades search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- gillette fusion 5 blades910K/yr
- razor blades444K/yr
- gillette mach 3 blades195K/yr
- mach 3 razor blades157K/yr
- razor blades men159K/yr
- gillette fusion 5163K/yr
- blades95K/yr
- gillette blades84K/yr
- gillette razor blades75K/yr
- gillette fusion blades68K/yr
What reviews say buyers love and hate about Razor Blades
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Great value”
“Easy shave”
“Excellent product”
“Very sharp edges”
“As described”
What buyers complain about
74% of reviews“Not the best product”
“Waste of money”
“it doesn't cut well”
“the cartridges fell apart”
“No sharp”
Razor Blades return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
48%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Razor Blades questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
